Swot Lg and Samsung

Topics: South Korea, Mobile phone, Hynix Pages: 8 (2486 words) Published: May 30, 2011
LG is one of the leading companies in electronic market. It has established its name all around the world.

SWOT Analysis
SWOT is the tool to see that where organization stands, which areas required improvement, which areas required serious consideration, which would be the source of growth, which things need avoidance and so on. The SWOT of LG will help to understand the position of LG in the market.

* LG is a multinational company and a recognized brand around the world. It has successful established not only in developed countries but also in developing countries. * LG products are reliable, easy to use, and have simple designs which satisfy customers that’s why LG have the advantage of having loyal customers. * In LG Corporation the research and development has given greater importance because to satisfy the customers and provide the customers what they want the research and development id required. * LG try to keep products innovative to attract the customers and to capture more market share. * LG is at its growing stage and it’s growing quickly. It is producing solid products which rapidly satisfying the customers.

* The big weakness of LG is that it has very few competent employees mostly are not skilled and also there is no training and development concern for employees. Opportunities
* The electronic market is expanding rapidly which is a great opportunity for LG to expand itself in new market and to capture more market share. It also can expand its target market geographically and socially both by introducing new products in existing market and existing products in new markets. * Through the innovation in existing products it can attract more customers because at present it is behind the market leadership so to become a leader it has to make innovations to attract potential buyers and retain existing customers.

* As the competitors of LG are more dominant in the market and continuously improving their products so they can take away the existing customers of LG, so it has to work very hard to retain and attract customers. * The condition of economy all around the world is not good and it is affecting the purchasing power and priorities of the customers, people are facing difficulties in satisfying basic and needs so how they can spend on electronics which is considered as luxury items. This situation can affect the sales of the company.

Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. Vision
* Leading the digital convergence revolution growing to be the best. Mission
* Digital-e company

Swot Analysis Of Samsung

SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market.

* Samsung is technologically very advanced; it has heavy assets of technology. It is known for its technologically advanced products. * Samsung crushed new product concepts in five months. It is strong corporate brand and known for its quality products and advanced technology use. * It attracts customers by offering new and innovative design through understanding the customers that which type of designs are suitable to customers and what they want or asked about. * It heavily invest in technology, product design and human resource, because for the success of every organization human resource plays a major role, with out human resource no product can be made that’s why Samsung gives more important to the human resource. * Samsung focuses more towards the innovations and try to keep improving the products to attract more customers and capture more market share.

* Although Samsung focuses innovation but it is not proactive to introducing new products, it waits to attack...
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