Swot Kingfisher Airline

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  • Topic: Airline, US Airways, Malaysia Airlines
  • Pages : 15 (4254 words )
  • Download(s) : 119
  • Published : April 20, 2008
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Company Profile
Kingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries Group, has acquired 26% stake in the budget airline Air Deccan and has option to buy further of 20% stake from the secondary market. Kingfisher is one of only 6 airlines in the world to have a 5 star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways.

The airline started operations on 9 May 2005, following the lease of 4 Airbus A320 aircraft. As of July 2007, Kingfisher operates only on domestic routes, however it has announced plans to start flights to the USA with Airbus A340 and Airbus A380 aircraft. The airline is owned by the United Breweries Group. The airline promises to suit the needs of air travellers and to provide reasonable air fares. Kingfisher Airlines' main "luxury" component is its In-Flight Entertainment System.

The airline was the first in India to initially, and to continue, to operate with all new aircraft. On June 15, 2005 it became the first (and only) Indian airline to order the Airbus A380. It placed orders for 5 A380s, 5 Airbus A350-800 aircraft and 5 Airbus A330-200 aircraft in a deal valued at over $3 billion. An A380 arrived on 6th May 2007 in New Delhi and in Mumbai on 8th May as part of Kingfisher's second anniversary celebrations

PEST Analysis An Introduction
A PEST analysis looks at the external business environment. PEST stands for Political, Economic, Socio cultural and Technological. The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take advantage of opportunities and to make contingency plans for threats.

ecological/environmental issues
current legislation home market
future legislation
European/international legislation
regulatory bodies and processes
government policies
government term and change
trading policies
funding, grants and initiatives
home market lobbying/pressure groups
international pressure groups Economic
home economy situation
home economy trends
overseas economies and trends
general taxation issues
taxation specific to product/services
seasonality/weather issues
market and trade cycles
specific industry factors
market routes and distribution trends
customer/end-user drivers
interest and exchange rates
lifestyle trends
consumer attitudes and opinions
media views
law changes affecting social factors
brand, company, technology image
consumer buying patterns
fashion and role models
major events and influences
buying access and trends
ethnic/religious factors
advertising and publicity Technological
competing technology development
research funding
associated/dependent technologies
replacement technology/solutions
maturity of technology
manufacturing maturity and capacity
information and communications
consumer buying mechanisms/technology
technology legislation
innovation potential
technology access, licensing, patents
intellectual property issues


The airline, that is now not allowed to operate in the international skies, has committed to purchase more than 20 Airbus wide body aircraft, including five Airbus A-380, five A-330 and five A-330, which would start arriving later...
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