A. Situational Analysis
1.Strong competition from Glidden and DuPont
4.customers lack of confidence
2.Consistent growth of the company
3.Low cost of raw materials
1.Low financial resources
2.Lack of domestic & international presence
3.Lack of management & financial controls
5.Difficult financial straits
B. Review of Mission and Objectives
Inner-City Paint Corporation's current mission and objectives aren't appropriate in light of the key strategic factors and problems. The mission and objectives are to general and can be expanded. With the companies strengths and opportunities, they should be able to overcome the threats and weaknesses. The company could expand the mission and objectives to supplying a quality paint at a competitive price to Chicago or even the county. The company has grown considerably over the past years, but have focused on the immediate area. But now that the housing economy is low in that area the company is suffering. If it was able to expand to a number of areas where the market isn't as bad the company could continue to grow.
VI. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY
A. Strategic Alternatives
Inner-City Paint should position itself to sell larger quantities & varieties of paint to better compete within the market they serve. Pro: ICP already has a quality, lost price product that customers like which should be leveraged towards fulfilling the needs for large quantity orders. They could gain more confidence from their customer base by increasing their capacity to meet this need. Con: To increase capacity will...