Swot for Imaginary Tuvalatu Island (Home Assigment)

SWOT analysis for Tuvalatu Island

Strengths:

    • Entertainment (golf, cultural, casino, etc)
    • Cleanliness, tranquillity (no airport)
    • Good weather (not really seasonal)
    • Spiritual Landscape
    • Rare species
    • NO pollution

Weaknesses:

    • Transport (no airport, no car renting, expensive taxi service)
    • Island is unknown
    • Limited economy (banana export and tourism only)
    • Locals are undereducated

Opportunities:

    • Hot water spring (SPA)
    • Beautiful natural resources
    • Member of South Pacific Tourism Organisation
    • Ecotourism facilities
    • Diving tours (underwater caves, coral reefs)
    • Spiritual Tourism
    • Golf Tourism
    • Boat trips (glass bottom boats)
    • Gastronomy (local specialities from BIO ingredients)
    • Souvenirs (crafts)

Threats:

    • Natural Disasters
    • Competition of neighbouring countries
    • Littering
    • Pollution
    • Too few tourists to rely the industry on
    • Conflicts of interests
    • Unique Selling Point
  [pic]

  In the picture, the H stands for Hotel, the C stands for Casino. In black the road system is drawn, meanwhile the sandy beaches can be seen in yellow colour.

  The Zoning of Tuvalatu Island

  Nebla is the capital where most of the locals live. The import-export activities take place here as well as the arrival and departure of the tourists from and to the airport. From here the hotels can be reached on the coastal road by departing in either direction because the coastal road is a circuit. The untouched flora and fauna of the forests where many rare species of plants and animals can be found are to be visited only with local guide in small groups, organised locally. The mountains can be visited only with local guide and by professional hikers, making sure avoiding any negative impacts. The underwater caves and the neighbouring small islands surrounded by coral reefs can be visited without the... [continues]

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