They arise, and contingency plans formulated in order to deal with threats presented by the environment.
• Strategy: established differentiation strategy.
• Structure: flat, decentralized structure.
• Skills: diverse range of service skills within management and staff.
• Style: strong, participative culture.
• Staff: specialized and experienced staff that is motivated and highly skilled. A well trained team who are proud of their hotel and respect and promote the brand values.
• Shared Values: clear and well communicated.
• Brand Strength: brand values well represented engendering brand loyalty amongst existing and new guests.
• Reputation: a strong reputation within the local market and corporate and travel trade markets for reliability, exemplary service and quality.
• Strategy: differentiation strategy needs to be more clearly communicated externally, within local and national markets.
• Systems: formal systems result from the detail oriented work and environment. Interdepartmental communications could be improved.
• Staff: seasonal turnover requires ongoing training and orientation of new staff.
• Facilities: certain rooms require renovation and upgrade as regards technical equipment, such as high speed Internet access and laptop links.
• Market: returning growth after a period of slump.
• Competitors: no direct competition exists at present, in terms of the five star 'boutique business property' niche.
• Suppliers: strong, long-term relationships established with suppliers.