Swot for Dunkin Donuts

Topics: Dunkin' Donuts, Doughnut, Krispy Kreme Pages: 31 (6071 words) Published: February 22, 2011
[pic]Due to my most recent trips to a local Palm Harbor Dunkin Donuts location and the same trips that generated my Dunkin Donuts? Doubt it and Dreadful Dunkin Donuts posts. Neither of those posts about the Dunkin Donuts location located at 33600 US Highway 19 N, Palm Harbor, FL have resolved anything. After my frustration grew with my most conveniently located Dunkin Donuts location I decided to try out a Krispy Kremes that is located right down the street at 32130 US Highway 19 N Palm Harbor, FL 34684. My plan was two make three trips over a three week period to the Krispy Kremes and avoid stopping at Dunkin Donuts for even coffee at this point. Even with the news that numerous Krispy Kremes are closing I still wanted to give it a shot and see how my experience would compare from down the street at Dunkin Donuts. I have decided to rate five different areas during my comparison of the two donut providers, I am not saying that the experiences I have had between the two places would be the same experience you would have. My goal here is to satisfy my own various differences between the two by trying to explain them in this head to head review. If you have tried Dunkin Donuts and Krispey Kremes, or would like to share an experience you have had please leave a comment we would love to hear what you have to say. 1. Overall Customer Service

Dunkin Donuts – Honestly the staff at the Dunkin Donuts location always leaves a lot to be desired, the greetings do not exist, the appreciation for choosing them to do business with does not exist and most importantly the sense of urgency to resolve customer complaints does not exist either. This is based on interaction with at least five different Dunkin Donuts employees. Krispy Kremes – I have only dealt with one associate each of the three times I have been to the local Krispy Kremes location. The first occassion the associate lacked any excitement, no initial greeting in the door and no “Thanks” at the end of the trip. The second time I went in (a week later), the employee was no different than the first time I was in there, hardly anything to brag about. On my third visit the Krispy Kremes employee was a little more friendly than the two previous times, again nothing to jump up and down about. Krispy Kremes provided the better service overall

2. In Stock Condition
Dunkin Donuts – If you have not had a chance to read my “Dunkin Donuts? Doubt it” post I suggest that you do, that will clearly explain my previous six trips to Dunkin Donuts. To put it simply, they never have any donuts when we go there (see the picture below). I actuallt stopped at Dunkin Donuts today to get two Ice Coffee’s and two Fruit Blasts or whatever they are called, it’s like some icey thing. When I placed my order for two of those, the response I received was “We don’t have that” and that’s it. Safe to say this particular Dunkin Donuts, just doesn’t have it. Krispy Kremes – Krispy Kremes not only had the donuts we wanted, but they had an abundance of them as well as donuts we didn’t want. The display case was packed with donuts. I have also ordered the Krispy Kremes version of a Berry Fruit Blast as well, which was in stock every single time we ordered it over the three week period. Krispy Kremes closes the door on Dunkin Donuts when it comes to the in-stock condition of their donut selection and additional products. 3. Freshness of Donuts

Dunkin Donuts – You know it’s been so long since I have actually had a Dunkin Donuts “Donut” due to the fact that they never have the donuts we want in stock when we go. What I do remember about my recent trips to Dunkin Donuts that actually ended with me getting donuts is that the donuts were hardly fresh when we got them. Krispy Kremes – If I were a Dunkin Donuts franchise manager or corporate associate I would be highly concerned, hands down Krispy Kremes donuts are more fresh when you get them. In addition we ordered three times the amount of donuts on each visit to Krispy...
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