ASDA Corporate Group plc.
ASDA is a powerful retail brand, sharing 16.8% of the UK grocery market
ASDA has very few innovative ways to reduce its impact on the environment (recycling, packaging & energy efficiency)
Wide range of many different products
Very high brand name reputation
ASDA has grown a lot in recent years and continues to do so (18 new supermarkets across UK by Feb. 08)
Large job provider - 150 000 employees, through the expansion programme extra 4000 jobs will be provided
Well-developed corporal strategy
ASDA has won a lot of awards (such as TOP 10 employer in the UK etc.)
Since ASDA sells wide variety of different products (food, clothes, stationary) the flexibility might not be as good as competitors.
Too much employees can be internal weakness, especially in case of a strike
The products might lose their value and quality if ASDA decides to enlarge their productivity
Threat lies that ASDA might lose their brand name, because they became a subsidiary of the American retail giant Wal-Mart in 1999
People might lose interest and look for a change, ASDA is available almost everywhere.
Strong competitors (such as Tesco and Sainsbury’s) can take the advantage of ASDA’s weaknesses
Opportunity to widen product range and come up with new ones (tourism - tickets, entertainment - cinemas, theatres).
Expand into European markets
Apply ASDA’s brand name capital in new areas.
Tax-reduction and support by the government.
To go through a big expansion plan in order to offer more jobs and grow overall revenue
Come up with a new and better marketing campaign - use of celebrities and use some money for charity.
Change in consumer taste.
Rising labour cost.
Potential environmental threats.
The growth in expenses due to a statutory law or a tax-raise.
Rise in new or substitute products.
ASDA being constantly in UK’s TOP 3 means that they are target of competition
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