Swot Benz

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Running head: Mercedes-Benz SWOT Analysis

Mercedes-Benz SWOT Analysis

Lei Jin

Devry University

Mercedes-Benz History

Mercedes Benz is the world’s most innovative automotive brand for more than 100 years. When Daimler-Motoren-Gesellschaft (DMG) delivered its first Mercedes on December 22, 1900, this was the start of a development which led to the formation of Daimler AG towards the end of the 20th century.

Mercedes Benz is regarded as the world’s most successful automotive brand. The most distinguished features its level of technical perfection, quality standards, innovative strength and numerous automotive legends. The Mercedes star became the most famous automotive symbol of all and is one of the world’s best-known trademarks.

From the point of view of innovation, Mercedes-Benz into a year of research and development expenses of up to 400,000,000 U.S. dollars. And also the first Mercedes diesel engines for high-end cars. Fine shape, updated with tradition and is fluent in the Mercedes-Benz innovation characteristics. Mercedes-Benz USA, a Daimler company, was found in 1965. Before that, Mercedes-Benz cars were sold in the United Stated from 1957 to 1964. Now, Mercedes-Benz USA has 348 dealerships, more than 1,500 employees. The company sold 225,128 Vehicles in the U.S. in 2008. (Mercedes-Benz, 2010)

Mission Statement

We give of our best for customers who expect the best - and we live a culture of excellence that is based on shared values. Our corporate history is full of innovations and pioneering achievements; they are the foundation and ongoing stimulus for our claim to leadership in the automotive industry. (Mercedes- Benz Mission, 2007)

Environmental Mission Statement

Mercedes-Benz has set itself the ambitious target of extensively reducing emissions and waste products in the production process and favoring the use of natural resources. (Mercedes- Benz Mission, 2007)

Mercedes- Benz Organizational Strengths...
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