Swot Australia

Topics: Tourism, World Tourism Organization, Australia Pages: 4 (1110 words) Published: January 29, 2011

The downturn in the international financial crisis has compounded Australia's tourism industry. Relevant departments recently predicted that Australia will be reduced by inbound tourists this year, more than 4% the past 20 years Australian tourism industry is facing the most severe blow.

    Australian Bureau of Statistics data released ,2007-2008 Australian tourism contribution to gross domestic product was 3.6%, while this proportion was 4.7% previously. Therefore, the tourism industry downturn will inevitably affect Australia's economy as a whole.

    The largest source of tourism is the lack of trouble. Australian Tourism and Transport Forum executive director 奥利维娅沃 thinking recently pointed out that the traditional source countries as Australia and the tourism industry of the United States, Britain, Japan and South Korea economy continues to decline, resulting in significantly reduced visitors to Australia, the situation in the future may continue to deteriorate. According to relevant departments of Australia forecasts, in addition to visitors from New Zealand will increase in times of adversity, the next six months, tourists from other countries will be the number of tourists fell by double-digit rates.

    Australia's tourism industry suffered a downturn has begun to transfer to the related industries. According to statistics, about 48.3 million people in the Australian tourism practitioners, but this number is shrinking. So far, Australia's hotels, motels, apartments and other services have been cut more than 3,000 jobs, 63% of the Australian main tourist services may be further layoffs.

    Solidarity of the aviation industry and tourism will naturally be immune. Australia and Australia Airlines 14 announced, as expected full-year profit will be significantly lower than previously expected, the company will cut as many as 1,750 jobs.

    Qantas also said the same day, has been postponed to buy 4 Airbus A380 and 12 other...
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