Burke-Litwin Change Model:
External environment: The key external factors that have an impact on the organization must be identified and their direct and indirect impact on the organization should be clearly established.
* Steve Jobs took time to identify these items upon his return to Apple. He identified items such the fact Apple had isolated itself and need to create partnerships with other companies i.e. att&t. The appearance of Apple’s products had to be modified to appeal to new generation. Jobs also identified that fact that Apple had to step up its game or it would considered obsolete, i.e. ipad, ipod, iphone.
Mission and Strategy: the vision, mission and the strategy of the organization, as defined by the top management should be examined in terms of the employees’ point-of-view about them.
* Job redefined Apple’s Mission and Strategy as: “Bringing the best personal computing, mobile communication, and portable digital music and video experience to consumers, students, educators, businesses, and government agencies through its innovative hardware, software, peripherals, services, and Internet offerings.”
Leadership: A study of the leadership structure of the organization should be carried out, which clearly identifies the chief role models in the organization.
Since the resignation of Steve Jobs, the current leaders at Apple, Inc. are Tim Cook, CEO; Eddy Cue Senior Vice President Internet Software and Services; Craig Federighi, Senior Vice President Software Engineering; Jonathan Ive as Senior Vice President of Industrial Design; Bob Mansfield as Senior Vice President of Technologies; Peter Oppenheimer Senior Vice President and Chief Financial Officer; Dan Riccio Senior Vice President of Hardware Engineering; Philip Schiller as Senior Vice President of Worldwide Product Marketing; Bruce Sewell Senior Vice President and General Counsel; and Jeff Williams Senior Vice President of Operations.
* The Leadership... [continues]
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