Swot and Pestel Analysis of an Organisation of Your Choice. British Airways Plc

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  • Topic: British Airways, Airline, British Overseas Airways Corporation
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  • Published : November 3, 2011
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HAMILTON COLLEGE LONDON

Association of Business Practitioners (ABP)

Assignment
In
Strategic Management & Business Planning (SMBP) Assignment Assignment Topic: SWOT and PESTEL Analysis of an organisation of your choice.

Submitted by:
Jon Jon Villanueva
18786/PGD/110786

Submitted to:
Mr. Fayyaz Alam
Instructor

Submission date 17th of June 2011

Table of Contents

Table of Contents ................................................................................ 1 Executive Summary ............................................................................ 2 Introduction ....................................................................................... 3 Companys Overview ........................................................................... 4 SWOT Analysis .................................................................................. 6 Strengths ................................................................................ 6 Weaknesses ............................................................................. 7 Opportunities ........................................................................... 7 Threats .................................................................................... 8 PESTEL Analysis ................................................................................ 9 Political ................................................................................... 9 Economical .............................................................................. 10 Social ...................................................................................... 10 Technological ........................................................................... 11 Environmental .......................................................................... 12 Legal ....................................................................................... 13 Porter’s Five Forces Analysis Model ...................................................... 13 Diagram of Porter’s 5 Forces ..................................................... 13 Rivalry .................................................................................... 14 Competitive Rivalry .................................................................. 14 Threats of New Entrants ............................................................ 15 Threat of Substitutes ................................................................. 15 Buyer Power ............................................................................ 16 Conclusion .......................................................................................... 17 References ........................................................................................... 18

Executive Summary

This report was produced for the purpose of analysing the internal and external analysis which affects British Airways plc (British Airways) strategy. British Airways is a fast growing airline company applying the innovative approach of their strategic process, however they have experienced conflicts dealing the market for the reason of increase of competition in the market. The report begins about the history of British Airways which started after the end of World War I. Describing the company’s objectives and long term vision. Analysing the internal and external analysis of the company using, the SWOT analysis. The report explains the external factor that affects British Airways strategy by using PESTEL analysis. Lastly, explaining about the Porters five forces diamond mode about rivalry, supplier power, buyer power, threats of new entrants and substitutes. British Airways must maintain and improve the innovative approach to customer’s service, which serves as their competitive advantage to their rivals. They must convert their weaknesses into strengths to have a successful strategic plan.

INTRODUCTION

British Airways started after the end...
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