Swot Analysis of Virgin Group

SWOT Analysis of Virgin Group

1. STRENGTHS
• Strong brand name.

• Experienced in two different kinds of distribution
- Stationary trade
- Mail ordering
• Location.
- Geopolitical position is good for business.

• Co-existence in the region of 2 seaports and an international airport with direct possibility of export.
- Variety of exports possibilities.

• Large land resources.
- Existence of a powerful technical basis and building firms.

• Ecologically clean environment.
- > 100 km of virgin beach.

• Historical diligence.
- Initiative of local municipal authorities, arranged cultural-educational network and possibilities of development.

• Tradition in industry and an availability of labour force.

• Superior product performance vs. competitors.

• Right product, quality and reliability.

• Expanded IT Sector.

• Highly skilled workforce.

• High budget and enough money for business.

• Less integrated than other big groups like Daimler or Smiths Industries so higher flexibility.

2. WEAKNESSES

• Too loose supervision

• Sluggish communication

• Lack of a strategy for development of ports

• Bad transport communication with the port
- Bad organisation of intermodality (connections between transport systems)

• Inherited nature damages made by industrialisation.
- Inventory of environmental conditions is never made

• Demographical situation becomes worse
- Pessimistic attitude toward changes
- No positive motivation for self-development of the inhabitants and labours.
- Poorly developed real estate market.

• Not yet gone public fully.

• Out of date plant and machinery.

3. OPPORTUNITIES

• Can establish themselves in a monopolistic or oligopolistic situation with the help of huge advertising budgets.

• Could expand to overseas.

• Could seek better supplier deals.

• Opportunities for training and retraining.

• Opportunities to obtain information using information technology.

4.... [continues]

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