SWOT ANALYSIS : TATA MOTORS
TATA Motors is a Multinational Corporation Headquartered in Mumbai, India. TATA Motors is India’s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It was formerly known as TELCO (TATA Engineering and Locomotive Company). Established in 1945, when the company began manufacturing locomotives, the company manufactured its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG, which ended in 1969. Despite the success of its commercial vehicles, TATA realized his company had to diversify and he began to look at other products. So after years of dominating the commercial vehicle market in India, TATA Motors entered the passenger vehicle market in 1991 by launching the TATA Sierra, a multi utility vehicle. After the launch of three more vehicles, in 1998 it launched TATA Indica, India's first fully indigenous passenger car. Designed to be inexpensive and simple to build and maintain, the Indica became a hit in the Indian market. It was also exported to Europe, especially the UK and Italy. To establish a global presence, TATA Motors has been in the process of acquiring foreign brands. Among these acquisitions is Jaguar Land Rover, UK ; Daewoo Commercial Vehicles Company, South Korea ; 21% controlling stake in Hispano Carrocera, Spain. TATA also has formed joint ventures with Brazil based Marcopolo, to maufacture fully built buses and coaches for India and other international markets. TATA Motors also formed a joint venture with Fiat and gained access to Fiat’s diesel engine technology. TATA Motors sells Fiat cars in India through a 50/50 joint venture. Strengths:
TATA Motors Limited is India’s largest automobile company, with revenues of around US$ 20 Billion in 2009-10. •
TATA motors is market leader in Automobile Industry with high market share. •
TATA Motors Company have huge employee base.
TATA motors employee productivity percentage is higher.
Please join StudyMode to read the full document