Swot Analysis on Gm

Topics: General Motors, Automotive industry, Hybrid vehicle Pages: 3 (901 words) Published: February 6, 2013
SWOT Analysis on General Motors
General Motors Company is an American automaker with a diverse vehicle brands, selling over nine million dollars in all over the world. The company is headquartered in Detroit, Michigan. General Motors Company has been doing its business since 1908, and having a long years of experience in manufacturing and branding made them become the world’s second largest automaker. The company and its partners manufacture cars and trucks in thirty countries, and it takes leadership positions in the world’s largest and fastest-growing automotive markets. General Motors Company employs over 200,000 employees in every major areas of the world, and they do business in over 120 countries worldwide. The company’s “brands include” these vehicles: “Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel Vauxhall and Wuling” (“Welcome”). The company’s largest markets are the “Republic of China, the United States, Brazil, Germany, the United Kingdom, Canada, and Italy” (“Principles”), and they have an international presence with manufacturing facilities in those countries.

What makes the company strong and the leader of the automotive market is that they produce wide variety of quality brand vehicles available for every target market. As the brand names were given above, these particular and determined brands allowed General Motors Company to catch 57% market share of the U.S. market by 1955. Despite the fact that General Motor’s market share decreased in the U.S., they are still doing good compared to other automakers. As it was mentioned earlier the Chinese market is becoming the largest target market for General Motors. Since they started the business in automotive industry, they have acquired global experience which allowed them to become global leader in the industry. Having a global experience and spreading the business globally makes them strong enough and stay active in the automotive industry. The company’s...
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