Swot Analysis on Distribution Strength of Brand Coke

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4.1 Meaning of research

4.2 Marketing of research

4.3 The research process

4.4 Research design

4.5 Types of research design

4.6 Types of data collection

4.7 Sampling plan method


Research is common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact research is an art of scientific investigation. The advance learner’s dictionary of current English lay down, the meaning of the research as:

“A careful investigation or inquiry especially through search for new facts in any branch of knowledge”.

Redman and mory define the research as “A systematized effort to gain new knowledge”.

“Research comprises defining & redefining problems, formulating hypothesis or suggested solutions; collecting, organizing, evaluating date; making deduction and researching conclusions”.


“Marketing research is the function which links the consumer, customer and the public to the marketer through information – information used to identify and define the marketing opportunities and problems; generate, refine and evaluate marketing action; monitor marketing performance and improve understanding of market as a process.”

Marketing research specify the information required to address these issue; design the method for collecting information manage and implements the data collection process; analysis the results; and communicates the findings and their implications. My marketing research is an on Effectiveness of distribution channel


The marketing research process involves a number of interrelated activities which don’t rigidly follow a particular sequence. Following are the various steps in the research methodology process.

1. Formulating the research...
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