Swot Analysis of Tourism in Malaysia
Introduction
The tourism industry is the largest and fastest growth industry in the world, and also is the main and important industry that consumes a lot of human resources in the labor market. As an example, Malaysia is one of the twelve mega-biologically diverse countries in the world, which boasts at least 15,000 species of flowering plants, 286 species of mammals, 150,000 species of invertebrates and 4,000 species of fishes in addition to the countless micro-organisms. Since there are so many beautiful natural elements, Malaysia was very successful in development of ecotourism, and it is highly recommended for tourists in the world. The tourist arrivals to Malaysia is 24.7 million in year 2011, which is greater than 24.6 million in year 2010; and the receipts in year 2011 is increased to 58.3 billion from 56.5 billion in year 2010 in Ringgit Malaysia. The following are the main characteristics of tourism today:
Work for longer hours. In the hospitality industry, businesses are open for almost 365 days a year and almost 24 hours a day. Although employees don’t have to work all of the days, they are still working longer hours than people in other industries. Since the hospitality business are working all of the days, that means evenings and weekends are included in the workweek. In this case, managers and their subordinates have to accept that they may be working when others are enjoying their leisure time. In the hospitality industry, business operations depend heavily on employee’s shift work. Generally, there are four shifts in the industry. Beginning with the morning shift, employees might start to work at 7 a.m. The midshift usually will start from 10 a.m. to 7 p.m.; evening shift starts at 3 p.m. and end at 11.30 p.m.; and the final night shift begins at 11 p.m. and goes on until 7.30 a.m. For management people in the hospitality industry, they often begin to work at 8 a.m. and end at 6 or 8 p.m.
Intangibility. Tourism services are primarily
The tourism industry is the largest and fastest growth industry in the world, and also is the main and important industry that consumes a lot of human resources in the labor market. As an example, Malaysia is one of the twelve mega-biologically diverse countries in the world, which boasts at least 15,000 species of flowering plants, 286 species of mammals, 150,000 species of invertebrates and 4,000 species of fishes in addition to the countless micro-organisms. Since there are so many beautiful natural elements, Malaysia was very successful in development of ecotourism, and it is highly recommended for tourists in the world. The tourist arrivals to Malaysia is 24.7 million in year 2011, which is greater than 24.6 million in year 2010; and the receipts in year 2011 is increased to 58.3 billion from 56.5 billion in year 2010 in Ringgit Malaysia. The following are the main characteristics of tourism today:
Work for longer hours. In the hospitality industry, businesses are open for almost 365 days a year and almost 24 hours a day. Although employees don’t have to work all of the days, they are still working longer hours than people in other industries. Since the hospitality business are working all of the days, that means evenings and weekends are included in the workweek. In this case, managers and their subordinates have to accept that they may be working when others are enjoying their leisure time. In the hospitality industry, business operations depend heavily on employee’s shift work. Generally, there are four shifts in the industry. Beginning with the morning shift, employees might start to work at 7 a.m. The midshift usually will start from 10 a.m. to 7 p.m.; evening shift starts at 3 p.m. and end at 11.30 p.m.; and the final night shift begins at 11 p.m. and goes on until 7.30 a.m. For management people in the hospitality industry, they often begin to work at 8 a.m. and end at 6 or 8 p.m.
Intangibility. Tourism services are primarily
References: 1. Kaye Sung Chon, Jay Kandampully, Service Quality Management in Hospitality, 2001. 2. Tourist arrivals and receipts to Malaysia, http://corporate.tourism.gov.my/research.asp?page=facts_figures 3. Economic Impact Research, http://www.wttc.org/research/economic-impact-research/