Swot Analysis of the Internet (as a Marketing Media)

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The Internet, a worldwide system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP), comprises of millions of private, public, commerce, educational, and government networks, from local to worldwide, linked by a broad array of electronic and optical networking technologies. And, marketing products or services over the Internet is known as Internet marketing or e-marketing. SWOT Analysis of the Internet (as a Marketing Media)

As Internet links computers globally, the Internet manages to provide companies a larger market that its business can reach to. Plus, setting up and maintaining a business online requires lower costs, it lets businesses reach out to a more extensive market in a more economical way. And also, the Internet allows the company to advertise and sell their products or services, and execute marketing research simultaneously. This helps the company collects consumer data and responses to understand their consumers better. Additionally, Internet also permits the company to response to customers complaints or requests faster, thus aids in building closer customer relationship. Moreover, because the Internet is able to provide a vast assortment of information, it makes it easier for companies and consumers to perform information search, either on their competitors or clients or suppliers. Furthermore, by programming the websites appropriately, the companies get to customise their products or services for each customer, hence facilitating an increase in the market the company can target. Weaknesses

However, Internet can’t provide the personal contact that a shop assistant can offer the customers. Moreover, owing to the fact that consumers can’t touch, smell, taste or try on the products before buying, it sets a boundary for customers who are interested but not confident enough to trust the pictures posted online. To make matter worse, consumers may be worried that they may not get what they want due to...
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