Swot Analysis of the Green Directory

Topics: Internet, Customer service, SWOT analysis Pages: 2 (397 words) Published: January 18, 2012
SWOT Analysis Of The Green Directory
--The Green Directory (“GD”) allows unlimited access for all users and no fee is required. --The relevant information is available to all visitors.  
--GD recommends and presents only classified, selected and specialised companies --Website presentation is clearly structured and designed.
--Provides ‘one-stop service’ website, as well as the leading ‘green’ guides within Australia. --Easy to find directory - GD provides direct links to its partners, sponsors and advertisers. --Wide range of services and products as well as topics has made the website easy for user to find anything related ‘Green’. Weaknesses:

-- Unclear information on the support and recommendations by the Australian Government. -- GD is just facilitator which means that interested visitors have to contact the listed companies directly.   --The benefits for advertising are not clearly shown in the website. --Online enquiry form is not available - Interested visitors in ‘green’ products and services have to contact the listed companies directly. --Certain information provided in the web page is not up to date. --Poor maintenance of the website as there are few missing links found in the website. --Limited information about local events, fairs and exhibitions. --No contact number or hotline number for customer enquiry

--Increase the profile of GD by cooperation with nationwide and regional publishers (such as Yellow Pages, newspaper, magazine) as well as popular ‘green’ institutions. --It is a green awareness happening all over the world and it’s about social responsibility and ethic of environmental friendly. --Further enhance the website by placing more latest offers and products photos to attract more users. --Send frequent e-mail to users to keep them updated with the latest information. --Provide a hotline number to handle real-time customer call-in enquiry to improve the customer service --Provide...
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