Swot Analysis of Pidilite Industries

Topics: Petroleum, Brand, Chemical industry Pages: 3 (407 words) Published: November 21, 2012
|Pidilite Industries | |Parent Company |Pidilite Industries Ltd. | |Category |Consumer chemicals/ Specialty chemicals | |Sector |Industrial Products | |Tagline/ Slogan |Building Bonds | |USP |Market leader in adhesives, sealants, polymer emulsions, hobby colours and construction chemicals in India. | |STP | |Segment |Customers looking for ease-of-use and value-for-money products. | |Target Group |Carpenters, plumbers, housewives, constructors/masons ,etc. | |Positioning |Pioneer and market leader in consumer adhesives and specialty chemicals in India. | |Product Portfolio | |Brands |1. Fevicol | | |2. Dr.Fixit...
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