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Swot Analysis of Pidilite Industries

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Swot Analysis of Pidilite Industries
|Pidilite Industries |
|Parent Company |Pidilite Industries Ltd. |
|Category |Consumer chemicals/ Specialty chemicals |
|Sector |Industrial Products |
|Tagline/ Slogan |Building Bonds |
|USP |Market leader in adhesives, sealants, polymer emulsions, hobby colours and construction chemicals in India. |
|STP |
|Segment |Customers looking for ease-of-use and value-for-money products. |
|Target Group |Carpenters, plumbers, housewives, constructors/masons ,etc. |
|Positioning |Pioneer and market leader in consumer adhesives and specialty chemicals in India. |
|Product Portfolio |
|Brands |1. Fevicol |
| |2. Dr.Fixit
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