Swot Analysis of Pia

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  • Topic: Pakistan International Airlines, Airline, Karachi
  • Pages : 37 (5530 words )
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  • Published : September 30, 2010
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SUBMITTED TO: SIR AYMEN SAJJAD

BS (BA) 8TH B

JULY 20TH, 2009

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My beloved AMI and Bhai

First of all I am thankful to Allah then I would like to record my heartful thanks to specially my respected Professor Sir Aymen sajjad. And to my dear friend Muhammad Umar who help me out in the report editing and fromating.

The pursuit of excellent through technology and quality control and ushering in a new era of growth and development.

1) exective summary……………………………………………….7

2) Introduction………………………………………………………8

3) AIRLINE INDUSTRY IN PAKISTAN…………………………………8

4) Hierarchy of PIA…………………………………………………..9

5) CORPORATE VISION OF PIA…………………………………………10

6) CORPORATE MISSION………………………………………………..10

7) VALUES…………………………………………………………………10

8) Revenue Composition…………………………………………….14

9) Major Competitors………………………………………………..14

10) Latest products by PIA and quality achievements….15

11) SWOT ANALYSIS……………………………………………………….19

12) PEST ANALYSIS………………………………………………………..26

13) RECOMMENDATIONS FOR…………………………………………..29

PAKISTAN INTERNATIONAL AIRLINES

14) References…………………………..……………………………………32 Executive summary:

In 1955 Pakistan International Airline formed. It is the 16th largest airline in Asia, operating scheduled services to 73 destinations throughout Asia, the Middle East, Europe and North America, as well as an extensive domestic network linking 24 destinations.

PIA is three stars International Airline. In our report we did SWOT analysis and PEST analysis on PIA, identify major strength we find as leading market position, brand recognition, superior operating structure, network presence, hub airport at Karachi, and effective use of technology. Formulation on GOVT rule, High dependencies on passenger revenues, high debt, and reliance on oil prices are major weakness, opportunities are like having MAX route and fleet, growth demand for low cost airline, customer loyalty, shifting customer needs and industry recovery, and major threats are high interest rates, accidents, strong competition by Air blue, interest and foreign currency exchange rates, and decline in industry. In PEST analysis we discover major Government’s active role in increasing competition in the airline industry, inflation rate, turning of social environment of Pakistan liberal with the new regime. Innovation in technology, and its impact on distribution and cost synergies from industry consolidation.

We recommend PIA for better service to decentralized its management system, develop SBUs, adopt transparent promotion polices, employee empowerment to increase the employee motivation and moral. Try to decrease its overhead cost, adopt effective marketing policy, two way communication and TQM. Upgrade its fleet; purchase new Airplane with twin engines these will reduce the operating cost of PIA. Improve control over fares. Hire the services of IT specialists; improve service standards focusing on quality. Pakistan International Airlines

Introduction:

When Pakistan was founded in 1947 it comprised two territories on either side of the expanse of India. It was in this unusual circumstance that Pakistan International was formed in 1955. Despite wars and economic trouble, the carrier survived to grow and prosper. Pakistan International Airlines is the flag carrier airline of Pakistan, based in Karachi. It is the 16th largest airline in Asia, operating scheduled services to 73 destinations throughout Asia, the Middle East, Europe and North America, as well as an extensive domestic network linking 24 destinations. Its main bases are Jinnah International Airport, Karachi, the Allama Iqbal International Airport, Lahore and the Islamabad International Airport, Islamabad/Rawalpindi. The airline also has secondary bases,...
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