Brand – As Philips entered the Indian market before 120 years, they exactly know the behaviour of the Indian consumers. So according to the consumers requirements the Philips company has positioned its brand in the market and in the consumers mind. Now in Indian context, Philips means a brand that can be relied upon and the consumers in India belive on this brand. It has become a house hold brand. The main advantage is that the diversed product line of the company. It has almost all the products which are used by everyone in the house and also the products for general use. For ex. Philips has lighting solutions, trimmers, electric toothbrush, led lamps, mixers, home theatres, iron box, mp3 player, DVD player etc,. which includes all the possible products which is used by all members of the house. So indirectly this factor is affecting the minds of the people which is making the Philips to grow in the market. Quality – The brand name of the company stays fit in the consumers mind. And the main reason for that is the quality of the product which is produced by the company directly or indirectly with the brand name of Philips. Even though the company is a old player in the Indian market, with out the right quality it could not reach the position that it is there now. The Indian customers are mainly price sensitive at the same time they also give importance to the quality and this is the main part which made Philips gain a huge market share. Service – The service is a extra credit given to the customers by the sellers in order to gain the good will and to get the consumer in to good terms with the company who will in future will become a loyal customer of the company. Here the company always tries to make a point that, once a consumer uses the product of the company he should not even think of the other brand. If that is the quality and service provided to the consumer he will never leave and go the brand. So, here service plays a big role and that is the...
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