Swot Analysis of Pak Steel

Only available on StudyMode
  • Topic: Compressed natural gas, Natural gas, Natural gas vehicle
  • Pages : 29 (7286 words )
  • Download(s) : 324
  • Published : February 25, 2013
Open Document
Text Preview
BUSINESS PLAN

Built-In CNG Refueling Kit

PRESENTED BY:

MUHAMMAD ALI BM-25283
ZEESHANUDDIN BAIG BM-25224
MUHAMMAD IRFAN-UL-HAQ BEM25050

PRESENTED TO:

MR.RANA ZEESHAN

Table of Contents

1. Executive Summary

2. Mission

3. Vision

4. Corporate objectives

5. Environmental Analysis

a. Micro environment Analysis (SWOT)

b. Macro environment Analysis (PEST)

6. Introduction to the Industry

7. Introduction to the company

8. Product characteristics

9. Identification of Customers

a. The strata of people and need of anti-psychotic drugs

b. Targeting

10. Competitors

11. Market Analysis

a. Market segmentation

b. Target Market

c. Positioning

12. Marketing Strategy

a. Market entry and development

i. Quarterly

ii. Yearly

13. Marketing Tactics

a. Promotion

b. Price

c. Budgeting

14. Action Plan

15. Control

16. Conclusion

Executive Summary
Natural gas is a domestically available alternative fuel. The U.S. Department of Energy supports research and development on infrastructure for natural gas vehicles to help the United States reach its goal of reducing dependence on imported petroleum. Another benefit of natural gas vehicles is that they can reduce emissions of regulated pollutants compared with diesel vehicles. The U.S. Department of Energy supported the work described in this report through its National Renewable Energy Laboratory. A safety evaluation of the FuelMaker home refueling appliance (HRA) was carried out. The HRA enables compressed natural gas (CNG) vehicles to be refueled inside residential garages. It is installed on the garage wall, it is connected to standard residential natural gas and electric service, and most of its functions are automated to provide time-fill (e.g., overnight) refueling of a CNG vehicle parked in the garage. The FuelMaker HRA is also referred to as “Phill.” The HRA safety evaluation employed standard risk-assessment tools. A process similar to a failure modes and effects analysis (FMEA) was employed to define incident or event scenarios that might lead to circumstances with safety implications. The following categories of HRA incident scenarios were considered:

• Equipment failure (e.g., HRA gas leaks)
• Human errors (e.g., driving out of the garage with the refueling nozzle connected to the vehicle)
• Misuse (e.g., trying to use the HRA to inflate a swimming pool float) • Maliciousness (e.g., disgruntled neighbor shuts off HRA gas supply) • External events (e.g., vehicle strikes HRA)

The HRA incident scenarios were used to construct fault trees, and fault tree analysis (FTA) was applied to quantify frequencies of top events such as gas releases. FTA is a standard procedure for graphically representing all the initiating and contributing events that combine to result in a top event. The fault tree branches represent the alternative pathways to that top event. The frequencies and probabilities of all initiating and contributing events were estimated from existing databases, analyses specific to this evaluation, and engineering judgment. Event tree analysis (ETA) was employed to predict the frequencies of possible consequences of fault tree top events. The primary consequences of concern involve the ignition of a flammable gas-air mixture. For example, if a gas leak were immediately ignited to produce a standing flame, the flame might impinge on a flammable material and result in a structure fire. Or, if leaking gas accumulated to produce a flammable mixture region, and if the mixture were ignited (e.g., by an electric garage door opener), what is termed a “deflagration” could result. A deflagration involves a rapidly moving flame front and an...
tracking img