SWOT Analysis of Nissan
Business Management 3 Assignment
Student Name: Damian Masterman
Student Number: M89472
Submission Date: 18 August 2015
Page 2 of 12
Notes for SWOT analysis of Nissan
Strengths
• Investment to develop affordable zero-emission vehicles, including the Nissan LEAF
•We have developed a capacity for responsiveness to crises that our competitors perhaps do not have.
•Their diversity within the company automatically allows them to respond to various situations differently.
•Strategic Alliance with Renault: Nissan signed a strategic alliance with Renault in order to try and become one of the top three automotive groups in terms of quality and value of its products. The alliance gives the companies a combined market share of over 9%. Both the Companies share platforms, technologies, and best practices
•Robust Research and Development Activities: R&D activities focus heavily on the environment, vehicle safety, information technology, and product development. Nissan introduced the first affordable, zero-emission vehicle in the Nissan LEAF. The strong R&D capability allows for a broad vehicle portfolio and selection, it improves its competitive strength in the automotive industry. The Nissan LEAF, has around 61,000 sales in the United States since its launch four years ago. It is number one in the market (and) number one in the world.
•Currently leading the Electronic Vehicle market, ahead of Volkswagen and Kia.
•Developing new leaders through systematically selecting their highest performing team members to participate in comprehensive leadership development programs.
•Full input and participation from the ground level up. Ghosn makes a point of it to solicit advice from a broad array of backgrounds, in order to have a plan that will apply to a wider number of people – this raises the likelihood of success.
•Global Operations: Renault and Nissan have been entering new territories together, such as India, in order to expand their global reach. The global operations
Student Name: Damian Masterman
Student Number: M89472
Submission Date: 18 August 2015
Page 2 of 12
Notes for SWOT analysis of Nissan
Strengths
• Investment to develop affordable zero-emission vehicles, including the Nissan LEAF
•We have developed a capacity for responsiveness to crises that our competitors perhaps do not have.
•Their diversity within the company automatically allows them to respond to various situations differently.
•Strategic Alliance with Renault: Nissan signed a strategic alliance with Renault in order to try and become one of the top three automotive groups in terms of quality and value of its products. The alliance gives the companies a combined market share of over 9%. Both the Companies share platforms, technologies, and best practices
•Robust Research and Development Activities: R&D activities focus heavily on the environment, vehicle safety, information technology, and product development. Nissan introduced the first affordable, zero-emission vehicle in the Nissan LEAF. The strong R&D capability allows for a broad vehicle portfolio and selection, it improves its competitive strength in the automotive industry. The Nissan LEAF, has around 61,000 sales in the United States since its launch four years ago. It is number one in the market (and) number one in the world.
•Currently leading the Electronic Vehicle market, ahead of Volkswagen and Kia.
•Developing new leaders through systematically selecting their highest performing team members to participate in comprehensive leadership development programs.
•Full input and participation from the ground level up. Ghosn makes a point of it to solicit advice from a broad array of backgrounds, in order to have a plan that will apply to a wider number of people – this raises the likelihood of success.
•Global Operations: Renault and Nissan have been entering new territories together, such as India, in order to expand their global reach. The global operations