PRINCIPLES AND PRACTICE OF MANAGEMENT
INTERNATIONAL CASE :McDONALDS SERVING FAST FOODS AROUND THE WORLD
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Serving billions of hamburgers has put a shine on these arches. McDonald's is the world's #1 fast-food company by sales, with more than 32,400 restaurants serving burgers and fries in more than 100 countries. (There are nearly 14,000 Golden Arches locations in the US.) The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of the outlets are free-standing units offering dine-in and drive-through service, but McDonald's also has many eateries located in airports, retail areas, and other high-traffic locations. About 80% of the restaurants are run by franchisees or affiliates.
Ray Kroc, at 52 years of age, invested his entire life savings to become the exclusive distributor of a milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California owned by Dick & Mac McDonald running eight Multimixers at a time, he packed up his car and headed West. It was 1954. Ray Kroc had never seen so many people served so quickly. He pitched the idea of opening up several restaurants to the McDonald brothers. Ray Kroc opened the Des Plaines, Illinois restaurant in 1955 and never looked back. In 1965 McDonald's went public with the company's first offering on the stock exchange. In 1967, the first McDonald's restaurant outside the United States opened in Richmond, British Columbia. In 1968, the Big Mac® sandwich was introduced, followed by the Egg McMuffin® breakfast sandwich in 1973. Milestones and accomplishments have followed ever since
1) "Going green" - energy management, improving packaging efficiency, environmentally friendly refrigerants, and partnering with Greenpeace for rainforest
protection 2) New store looks/styles - McCafe coffee shop, and "forever young" redesign Charity - The Ronald McDonald House provides a cheap or free place to stay for parents of sick children. Over 250 worldwide is 48
countries. 3) McDonald's has
maintained an extensive advertising campaign for decades.
How did McDONALD handle them ?
By decreasing health problem.
Mcdonald should increase advertisement
Mcdonald have to provide the job that person which can attract more customers through hisstrategies. Mcdonald should make planning to avoid from bird flu and other diseases in future. Mcdonald can done better performance then his competitors by providing dishes which are a part of that culture. What Alternative could it have chosen
»Mcdonald should stop his product where it's not doing well and take corrective action and check
quality. »Mcdonald should open new restaurant in that area where fast food has important part in the culture of that
area. »Mcdonald has to choose that management which can easily understand the demand of all customer. »Mcdonald should decrease its prices in that country where per capita is very low. »Mcdonalds should make his manuals which include traditional dishes of that area. »McDonald should it think at the level of middle customer rather then the high level customer. »Mcdonald should provide bonus to his employees for better performance.
There was a time not so long ago when U.S. fast-food giant McDonald's was viewed by European consumers as the advance scout of what the French loudly decried as American cultural
imperialism. McDonald's is well-established in Europe, Asia/Pacific Islands, the Middle East, and Africa. Its growth in Europe is mainly driven by France, Germany and the United Kingdom. In Asia, the general management has indicated that there is significant potential in the China market. The corporation has adapted its menu items to local cultures, such as the Teriyaki Mac in Japan, variants of Filet-O-Fish in China, and using lamb instead of...
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