Swot Analysis of Logistics Company

Only available on StudyMode
  • Download(s) : 2538
  • Published : February 14, 2013
Open Document
Text Preview
SWOT ANALYSIS OF THE LOGISTICS PROCESS OF
SHUN YUE CEMENT COMPANY LIMITED

Thesis
JIA NI CHEN
Degree Programme in International Business
International Marketing Management

Accepted ___.___._____ __________________________________

1

SAVONIA UNIVERSITY OF APPLIED SCIENCES
Business and Administration, Varkaus
Degree Programme, option
Bachelor of Business Administration, International Business, International Marketing Management
Author(s)
Jia ni Chen
Title of study
SWOT analysis of the logistics process of Shun Yue Cement Company Limited Type of project
Date
Thesis
Supervisor(s) of study

05.10.2011

Pages

85+5
Executive organization

Tuula Linnas
Abstract
The objective of this thesis was to evaluate the operation of the logistics department of Shun Yue Cement Company Limited, China. The company is a middle-size company specializing in the sales and transportation of cement. However, the rapid development in the various areas of the logistics industry poses great challenges to the company.

The theoretical framework of the study consists of two major theories: business SW OT analysis and logistics process. The background research was conducted by means of both quantitative and quantitative methods. The qualitative method included a face -to-face interview with the supervisor of the logistics department and several interviews with the company’s customers. The quantitative analysis was carried out by means of questionnaires which were sent to the employees of the company.

The results of the study show that there are many important objectives for development in the areas like marketing, information system, customer service of Shun Yue Cement Company Limited. Based on the results, the company should focus on its operations in these areas to face the challenges of logistics industry in the future. Keywords

Shun Yue Cement Company Limited, SWOT analysis, Logistics process.

2

TABLE OF CONTENTS

1

INTRODUCTION .................................................................................................................... 7

2

CEMENT LOGISTICS IN CHINA ......................................................................................... 9 2.1 Situation of cement logistics in China .......................................................................... 9 2.2 Characteristics analysis of cement logistics .............................................................. 11 2.3 The choice of cement logistics for cement industry ................................................. 12 2.4 Basic information of SYCCL ........................................................................................ 13

3 SWOT ANALYSIS AND LOGISTICS PROCESS............................................................ 15 3.1 SWOT analysis .............................................................................................................. 15 3.2 Logistics process ........................................................................................................... 18 4

PURCHASING AND ORDERING ...................................................................................... 21 4.1 Supplier selection and evaluation ............................................................................... 21 4.2 Quality control ................................................................................................................ 23 4.3 Order processing and information system................................................................. 25 4.4 Making ordering and purchasing work more efficiently ........................................... 28

5

CUSTOMER SERVICE ....................................................................................................... 32 5.1 Planning for better customer service .......................................................................... 34 5.2 Developing customer accommodation strategy...
tracking img