Swot Analysis of Lay's Potato Chips

Topics: Frito-Lay, Lay's, Potato chip Pages: 3 (947 words) Published: January 22, 2013
Lay's (known as Walkers in the United Kingdom and Ireland, Chipsy[1] in Egypt, Poca in Vietnam, Tapuchips in Israel,[2] and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips has been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips. History

In 1932, salesman Herman Lay opened a snack food operation in Dorset, Ohio and, in 1938, he purchased the Atlanta, Georgia potato chip manufacturer "Barrett Food Company, " renaming it "H.W. Lay Lingo & Company."[citation needed] Lay criss-crossed the southern United States selling the product from the trunk of his car. In 1942, Lay introduced the first continuous potato processor, resulting in the first large-scale production of the product.[citation needed] The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, with Bert Lahr as a celebrity spokesman.[3] His signature line, "so crisp you can hear the freshness," became the chips' first slogan along with "de-Lay-sious!"[citation needed] As the popular commercials aired during the 1950s, Lay's went national in its marketing and was soon supplying product throughout the United States.[citation needed] In 1961, the Frito Company founded by Elmer Doolin and Lay's merged to form Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, the largest of any manufacturer. Shortly thereafter, Lays introduced its best-known slogan "betcha can't eat just one." Sales of the chips became international, with marketing assisted by a number of celebrity endorsers. In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. and a barbecue version of the chips appeared on grocery shelves. A new...
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