Swot Analysis of Hilton Hotel

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COMPANY PROFILE

Hilton Worldwide

REFERENCE CODE: 4151A65F-399F-4CBE-A6F4-EB58D10CBA66
PUBLICATION DATE: 28 Jun 2012
www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Hilton Worldwide
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Hilton Worldwide
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Hilton Worldwide
Company Overview

COMPANY OVERVIEW
Hilton Worldwide (or ‘the company’), formerly Hilton Hotels Corporation* (HHC), is one of the leading global hospitality companies. The company operates more than 3,800 hotels in 91 countries around the world. It is headquar tered in McLean, Virginia, and employs about 140,000 people. Hilton is a privately-held company and has not released its annual repor ts. Therefore, financial details are not available.

*In 2007, HHC was acquired by Blackstone and subsequently HHC became a privately-held company.

KEY FACTS
Head Office

Hilton Worldwide
7930 Jones Branch Drive
McLean
Virginia 22102
USA

Phone

1 703 883 1000

Fax
Web Address

http://www.hiltonworldwide.com

Employees

140,000

Hilton Worldwide
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Hilton Worldwide
SWOT Analysis

SWOT ANALYSIS
Hilton Worldwide (or ‘the company’), formerly Hilton Hotels Corporation (HHC), is one of the leading global hospitality companies. The company offers a wide range of boarding and lodging ser vices across luxury, upscale, mid-priced, extended-stay or vacation ownership. It enjoys strong brand awareness and brand recall in most of its key markets where it operates which gives it a distinct competitive advantage over its peers. However, intense competition could lead to pricing pressures, thereby decreasing the profitability of the company.

Strengths

Weaknesses

Strong brand image ensures steady
revenue growth
Wide range of hotel services
Debt restructuring improves liquidity position

Exposure to the premium market increases
operating costs

Opportunities

Threats

Strong growth in the hotel and motel
industry in emerging markets
Strategic agreement with AT&T to enhance
the company's online ser vice offerings
Launch of iPhone and iTouch applications
Tourism promotion initiatives by the US
government

Intense competition may lead to pricing
pressures
Sluggish global economic recover y
Terrorist attacks and natural calamities

Strengths

Strong brand image ensures steady revenue growth
Hilton Worldwide has a strong por tfolio of hotel brands. The company operates more than 3,800 hotels in 91 countries around the world. The company's por tfolio of hotel brands include Waldorf Astoria Hotels & Resor ts, Conrad Hotels & Resor ts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.

The strong brand image of the company has led to a strong customer base for Hilton Worldwide. It has a strong brand awareness and brand recall in most of its key markets where it operates, which gives it a distinct competitive advantage over its peers. Hence, the company’s widely recognized brands provide it with a competitive advantage in attracting customers over its specialized rivals in

Hilton Worldwide
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Hilton Worldwide
SWOT Analysis

the market place. Hence, an extensive por tfolio of hotel brands enables the company to reach more customers which in turn positively affects its top line growth. Wide range of hotel services
Hilton Worldwide is one of the world's largest hotel groups. The company offers a wide range of hotel services...
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