Swot Analysis of Ebay

Topics: EBay, Marketing, SWOT analysis Pages: 4 (1185 words) Published: March 2, 2012
SWOT Analysis of ebay Inc.

eBay Inc. (eBay) is a US-based company, engaged in providing online marketplaces for the sale of goods and services. The various other services offered by the company include online commerce (ecommerce), online payment services, and related online communications. eBay operates three business segments, namely, Marketplaces, which offers infrastructure for global online commerce activities; Payment, which engages in online payment solutions; and Communications segment offers connectivity to traditional fixed-line and mobile telephones. The company, along with its subsidiaries, operates across the US, Germany, the United Kingdom and Rest of world. The company is headquartered in California, the US.

SWOT analysis is a marketing audit that considers an organization’s strengths, weaknesses, opportunities and threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Internal factors-

* Ebay offers the largest sole on-line marketplace operating on a global scale. The company is a giant marketplace used by more than 100 million people to buy and sell all manner of things to each other. * Ebay is very popular with consumers, term becoming more common like Google. * The diversity of product category within the marketplace provides product choice and caters for multiple demographic groups within the marketing mix. * EBay have demonstrated a use of technology to innovate the on-line retailing function. From first developing the on-line auction idea to challenging the status quo and use of technology within consumer transactions in order to make the EBay experience a customer focused and friendly one, this is to be introduced with the use of Skype technology to introduce a new interface between buyer and seller relationships. * EBay...
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