Swot Analysis of Descon Chemicals Pvt Ltd- Pakistan

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Report title: SWOT Analysis of Descon Chemicals Pvt Ltd.

Submitted to: Dr. Haider Zaidi

Submitted by: Engr Adnan Khalid

Objective: Continual Organization Improvement. (Kaizen).

To analyze some depts. of the organization, regarding its Strength, weaknesses, opportunity and threats, and extrapolation of these results to the overall performance of the organization. In the context of SWOT.

Target (Scope) :-
Three depts. i.e. Production, Maintenance (workshops), MIS (Management Information System.


This report is prepared under the Contemporary Management Practices course by EMBA Spring 2010 session students, as a final project for the mentioned course.

This report will show you the brief introduction about the Descon Chemical business area And will show you the detailed “SWOT” analysis of different departments, and its Extrapolation to the whole organization done by the students of this group.

Management of Descon & our course supervisor can have a quick analysis & conclusion of this study. They will be really able to define the Descon chemicals pvt ltd in terms of their strengths & weaknesses, opportunity and expected threats hence it will remarkably help to for strategic management decisions.


This report can’t be completed without mentioning these persons. First of all, credit goes to IB&M UET, where we got chance to continue our business education, and research activities, with respect to our organisations in order to place another brick towards the continual improvement of the industries and ultimately our state. It would also a step forward to bridge the gap between the university and industry.

We are also especially thankful to the Production manager of Descon chemicals Pvt ltd, who did great cooperation in this regard to prepare the report, and given us enough information, so that we can prepare real factual report.

Our last & special thanks to our course instructor (Mr. Haider Zaidi), whose cooperation and encouragement remains wonderful throughout the subject,

Introduction to SWOT Analysis:

It has always been important for a business to know and understand how it fits in and interacts with the surrounding environment on both an internal (office/factory/shop environment) and external view (how your business operates with the outside world). Researching your environment will benefit you and/or your management team by putting you in a position to develop a strategy for both the long and short term.

Analyzing the Business

The most influential way of doing this is to perform a SWOT analysis of the company. It is a common phrase used to abbreviate Strengths, Weaknesses, Opportunities and Threats. Each term is a heading for a separate analysis of the business but they can be related as seen below: Strengths provide an insight to your business opportunities & weaknesses in your business can cause immediate threats A guideline of how to carry out the analysis is explained in the next section, but it is important to know that the SWOT analysis is only based upon information that is known by the assessors (you), and is seen as perhaps the more basic approach of analyzing a business’ position: but SWOT is still a powerful tool when looking for immediate benefits.

Performing SWOT

Recognizing the Strengths and Weaknesses before tackling the Opportunities and Threats is the best way to approach the analysis: the more Strengths and Opportunities the better they can both be seen as the bigger influences for the success of your company. You need to be aware that the most important rule is not to leave anything out no matter how small the issue may be. There is no fixed way of doing a SWOT analysis, but it should be done in a way that you feel most comfortable with, and more...
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