Dell Company has always been the largest PC maker and one of the best known and renowned computer brands in the world. For the last couple of years it has strongly held its position as a market leader. It was also known by its direct relation with the costumer by cutting out retailer and supplies directly to the costumers which approached to them loyal consumers.
The company has such a huge range of products and components from many suppliers in different countries. But in the last three years they had occasional product recalls that caused Dell some embarrassments, they had a lot of complains about laptops adapters because of the fear that they could overheat causing electric shocks or fires.
Dell is always known by pursuing a strategy by introducing many new products to its range, such as printers, toners but now it’s including LCD televisions and other non-computing goods so Dell now competes against iPod and other consumer electronics brands.
The single biggest problem for Dell is the competitive that exists in the PC market globally today. As with the profitable brands and new entrants to the markets has made a potential threats to the brand, because Dell has always followed the strategy of making low costs for a good made brand, but this had made nothing to stop competitors of following the same strategy, even sourcing the same or similar components from the same similar suppliers because Dell is only a PC maker not a PC manufacturer.
Maslow’s Hierarchy of Needs
1.Biological and Physiological Needs
These include the most basic needs that are vital to survival, including the need for water, air, food, and sleep. Maslow believed that these needs are the most basic and instinctive needs in the hierarchy because all needs become secondary until these physiological needs are met.