SWOT Analysis of Canon
SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organisation is, and where it could be in the future. It looks at internal factors, the strengths and weaknesses of a business, and external factors, the opportunities and threats facing the business. The process can give you on overview of where the business, and the environment it operates in, is strategically. This is an important, yet to simple to understand, tool used by many students, businesses and organisations for analysis. The following SWOT analysis looks at Canon which is operating in Technology industry. The analysis shows Canon's Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis will give you a clear picture of the business environment Canon is operating in at the present time. Strengths:
The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Canon .
Having alliances with other strong and popular businesses is a major plus point for Canon as it helps bring in new customers and make business more effective. •
Being a market leader, as Canon is, is key to their success as it boosts reputation, profit and market share. •
Riding high in the niche market in Technology industry has helped boost Canon and raised reputation and turnover. •
Keeping costs lower than their competitors and keeping the cost advantages helps Canon pass on some of the benefits to consumers. •
The services/products offered by Canon are original, meaning many people will return to Canon to obtain them. •
Canon’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. •
Canon’s innovation keeps it a...
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