Presented to: prof. Sugandha
Subject : Managerial Economics
A. Uma Ganesh
Roll no: 09M053
1. Company overview3
2. Vision of Cadbury8
3. Values of Cadbury9
4. Research & Development11
5. SWOT on R & D13
6. Marketing Strategy15
7. Marketing SWOT17
Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. They create brands people love - brands like Cadbury, Trident and Halls. Their heritage starts back in 1824 when John Cadbury opened a shop in Birmingham selling cocoa and chocolate. Since then they have expanded their business throughout the world by a programme of organic and acquisition led growth. On 7 May 2008, the separation of their confectionery and Americas Beverages businesses was completed creating Cadbury plc with a vision to be the world's BIGGEST and BEST confectionery company.
A few facts and figures
▪ They make and sell three kinds of confectionery: chocolate, gum and candy.
▪ They operate in over 60 countries.
▪ John Cadbury opened for business in 1824 - making us nearly 200 years young.
▪ They work with around 35,000 direct and indirect suppliers.
▪ They employ around 50,000 people.
▪ Every day millions of people around the world enjoy their brands.
▪ With over 45,000 employees working across their business in over 60 countries, Cadbury is a large and complex organization.
▪ From 2003 to 2008 the confectionery business was led through a strong regional model to ensure their top-down strategy was consistently implemented around the world. In 2006, they introduced a strong category-led commercial organization which has progressively been developing its role and impact since.
▪ At the beginning of 2009, they eliminated the regional structure to operate as seven business units and leverage the strengthened category leadership across their markets. In this section, you can find a description of their business units and functions.
Their operations are split into seven business units:
▪ Britain and Ireland,
▪ Middle East and Africa (MEA),
▪ North America,
▪ South America,
▪ Asia, and
While each unit’s management focuses on commercial operations in their geographical area, the unit also maintains teams from each of the functions below.
In conjunction with the seven business units described above, they have seven global functions.
▪ Science & Technology
▪ Supply Chain
▪ Human Resources and Corporate Affairs
▪ Finance and Information Technology
▪ Legal and Secretariat
This structure enables the business units to focus on delivering the Group’s commercial agenda and top-line growth, and allows the functions and categories to develop and drive global strategies and processes towards best in class performance, while remaining closely aligned to the regions' commercial interests.
Cadbury operates in the global confectionery market. The market is large, growing and has attractive dynamics. The global confectionery market is the world’s four largest packaged food markets. It represents...