Swot Analysis of Biskuat

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SWOT Analysis & Action Plan
for Biskuat Product

By : Deviani(1241116)

University of International Batam
SWOT Analysis & Action Plan
for Biskuat Product
Company Overview
PT Kraft Foods Indonesia – Kraft Foods Indonesia is one of the Indonesian majors food manufacturing companies. The company was established in 1980 and operated as a part of Kraft Foods Inc, one of the world largest global food company with annual revenues of more than $49 billion. Kraft Foods Inc headquarters in Northfield IIIionis. USA and operated for more than 100 years in more than 150 countries and supported by 127.000 diverse employees around the world. PT Kraft Food Indonesia based in Jakarta and supported by modern factory in Cikarang. Bandung and Karawang for serving local and Asia Pacific market. In Indonesia, PT Kraft Foods Indonesia produced some popular brands marketed such as Biskuat, Oreo, TUC, and Cadbury. In 2007, Kraft Foods acquired Danone’s biscuits division and became the largest biscuit manufacturer in the world. Company’s Vision, Mission and Goals

Kraft Food Company’s vision is to make today delicious whereas their mission is to maintain good reputation as one of the world’s most loved and trusted food brand globally(Kraft Food 2011). The objectives that guide the firms through their growth years are Customer would be always provided with delicious food everywhere. We will continuously looking for fresh and unique ideas in order to enhance our workplace, our partnerships, our communities and our world .

Strengths :
1. Biskuit Bergizi tinggi.
Kebanyakan makanan ringan dianggap tidak sehat/ tidak bergizi oleh para orang tua. Akan tetapi, Biskuat merupakan biscuit yang berkualitas dengan mengandung 9 vitamin (vitamin A, B1, B2, B3, B6, B9, B12, D dan E) dan 6 mineral (Calcium, Selenium, Iron, Iodine, Zinc dan Magnesium) yang memberikan banyak...
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