Swot Analysis of American
1. Appadurai, A. (1990) Disjuncture and difference in the global cultural economy, Journal Theory, Culture Society 7: 295-310 (available at NTU ejournals)
Appadurai discussed the various situations and differences in the development of global cultural economy. Some cultural problems of homogenization and heterogenization are concentrated. From the perspective of homogenization, the argument of Americanization and commoditization which both show great dynamics and differences dependent on different countries. As the diversification of global cultural economy, Appadurai design an elementary framework of exploring the disjunctures to find out the term of dimensions in global culture including, technoscapes, ethnoscapes, mediascapes, finanscapes, and ideoscapes. That collection of main three dimensions of ethnoscapes, technoscapes and finanscapes is disconnected and unpredictable for their own constraints and incentives, while mediascapes and ideoscapes are built up on disjunctures. The applications of varieties object of homogenization and applied by both local economies of political and cultural are embedded in globalization. It is regarded as national sovereignty heterogeneous dialogues, fundamentalism, free enterprise, etc. where a delicate and increasing role they are played. It is concluded that the main characters of today’s culture mainly concentrate on the interact effort of whether it is same or different embedded in the culture from one to another. Which claim the successful initiation ideas of universal and particular.
In this report, a view with criticism is conveyed that global cultural process have two sides where large quantities of products with altered exclusive contest of similarities and differences which are characterized by disconnections radically between different uncertain landscapes and flows, thus creating with these disjunctures. Changes will be resulted in with changes of the globalisation and development; further study will be given in
Appadurai discussed the various situations and differences in the development of global cultural economy. Some cultural problems of homogenization and heterogenization are concentrated. From the perspective of homogenization, the argument of Americanization and commoditization which both show great dynamics and differences dependent on different countries. As the diversification of global cultural economy, Appadurai design an elementary framework of exploring the disjunctures to find out the term of dimensions in global culture including, technoscapes, ethnoscapes, mediascapes, finanscapes, and ideoscapes. That collection of main three dimensions of ethnoscapes, technoscapes and finanscapes is disconnected and unpredictable for their own constraints and incentives, while mediascapes and ideoscapes are built up on disjunctures. The applications of varieties object of homogenization and applied by both local economies of political and cultural are embedded in globalization. It is regarded as national sovereignty heterogeneous dialogues, fundamentalism, free enterprise, etc. where a delicate and increasing role they are played. It is concluded that the main characters of today’s culture mainly concentrate on the interact effort of whether it is same or different embedded in the culture from one to another. Which claim the successful initiation ideas of universal and particular.
In this report, a view with criticism is conveyed that global cultural process have two sides where large quantities of products with altered exclusive contest of similarities and differences which are characterized by disconnections radically between different uncertain landscapes and flows, thus creating with these disjunctures. Changes will be resulted in with changes of the globalisation and development; further study will be given in