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SWOT analysis of Amazon.com Inc

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SWOT analysis of Amazon.com Inc
SWOT analysis of Amazon.com, Inc.

Brief overview of the company: Amazon.com, Inc. or www.amazon.com has a mission statement to be the most customer-centric or customer-oriented retailer on this planet, where people can browse and buy anything they want to buy online with prices as low as possible on the market. (About Amazon) They are one of the world’s most important online retailers and providers of web service. (Amazon.com Inc.) They offer a large-scale of products such as clothing, merchandises for car and industrial uses, beauty and health products, books, games, electronic devices, grocery, food, jewelry, merchandises for kids and babies, movies, music, toys, sports goods, and etc. (Amazon.com Inc.) They also offer delivery and shipping, web hosting services and some other related services. (Amazon.com Inc.) They also make Kindle devices, and provide their products via company-owned online retailer websites. (Amazon.com Inc.) Not only they sell brand new unused merchandise, they also sell refurbished and second-hand used goods online. (About Amazon)
Internal analysis – Strengths (their business model is their strength) In strategy, Amazon has improved the operations of their business by diversifying it from online bookstore to online merchandising with a wide variety of different kinds of products. (Amazon.com Inc.) Their dealing with costumers online without reseller model increased their inventory turnover with better returns. (Amazon.com Inc.) With their business models they also run warehouses that are not huge and large, but small and lean in many different places in the world. (Amazon.com Inc.) Their direct-to-customers with no resellers strategy makes it easier for them to handle their capital investments in their warehouses and lower possible inventory risks. (Amazon.com Inc.) By that strategy of dealing with customers directly also have increased the volume of their sales. (Amazon.com Inc.) Their business model offers


Bibliography: GlobalData Ltd. Global Markets Direct SWOT Reports. Amazon.com, Inc.- Financial and Strategic Analysis Review, 30-Sep-2013.Web. Dec. 12 2013 < http://www.cengagesites.com/literature/782/gale-business-insights-global-essentials/> Amazon.com, Inc. Careers at Amazon. About Amazon, n.d. Web. Dec. 12 2013. < http://www.amazon.com/b?node=239364011>
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