* Global Brand
* Large Products Portfolio
Amazon is the leading online retailer regarding media, products that educate and entertain. Amazon being a powerful global brand. Its customer base is over 30 million people has established separate websites in Canada, UK, Germany, Italy, France, Japan and China. It has a diversified product portfolio. Amazon.com started as an online bookstore but soon diversified, selling DVDs, CVs, MP3 downloads, computer software, video games electronics, furniture and toys. It has also produced a wireless device that reads electronic book “KINDLE electronic books. Amazon had enormous acquisitions which result in faster delivery of products. Acquisitions
1997: Bookpages.co.uk, a UK online book retailer, which became Amazon UK on October 15, 1998. 1999: Internet Movie Database (IMDb).; Cambridge, Massachusetts-based PlanetAll, a reminder service; Sunnyvale-based Junglee.com, an XML-based data mining startupAlexa Internet, Accept.com, and Exchange.com 2003: online music retailer CD Now.
2004: Joyo.com, a Chinese e-commerce website.
2005: BookSurge, a print on demand company, and Mobipocket.com, an eBook software company. CreateSpace.com (formerly CustomFlix), a Scotts Valley, California-based distributor of on-demand DVDs. CreateSpace has since expanded to include on-demand books, CDs, and video. 2006: Shopbop, a Madison, Wisconsin-based retailer of designer clothing and accessories for women. 2007: dpreview.com, a London-based digital photography review website; Brilliance Audio, the largest independent publisher of audiobooks in the United States. 2008: Audible.com; Fabric.com; Box Office Mojo; AbeBooks; Shelfari (including a 40% stake in LibraryThing and whole ownership of Bookfinder.com, Gojaba.com, and FillZ); Reflexive Entertainment, a casual video game development...
Please join StudyMode to read the full document