Swot Analysis of Adidas

Topics: Strategic management, Management, Fortune 500 Pages: 3 (398 words) Published: June 1, 2013
University of Phoenix Material

Organizational Planning Worksheet

Complete each section below. Be sure to cite your sources when necessary.

Fortune 500 Company name

|Adidas AG |

The company’s internal and external stakeholder’s

|Internal stakeholder’s |External stakeholder’s | |Employees |media | |Managers |customers | |Shareholders |competitors | |Sponsored Athletes |suppliers | | |community |

Company’s mission and vision

Company’s mission

|The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting| |lifestyle.  | | | |We are committed to continuously strengthening our brands and products to improve our competitive position.  | |...
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