Swot Analysis: Hardap Freight Services

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26 April 2012
GROUP MEMBERS

STUDENT NAME

STUDENT NUMBER

STUDENT SIGNATURES

Jennine van Jaarsveld Saara Mbango Otshegiseng Phemelo Alfons Nandjila Raija Uugwanga Samuel Kafupi Rauna Abraham

212120808 212074261 211099171 212042572 201073226 201069555 212064088

Table of Contents
1. Introduction ……………………………………………………………………3 2. SWOT Analysis .……………………………………………………………….4 2.1 Strengths …………………………………………………………………...4 2.2 Weaknesses ………………………………………………………………...5 2.3 Opportunities ………………………………………………………………7 2.4 Threats ……………………………………………………………………..9 3. Competitive Advantages ……..………………………………………………..10 4. Findings ………………………………………………………………………..12 5. Recommendations ……………………………………………………………..14 6. Conclusion ……………………………………………………………………..15 7. References ……………………………………………………………………..16

SWOT
 Analysis
 –
 Hardap
 Freight
 Services
 
 

Page
 2
 

1. Introduction
Hardap Freight Services (hereafter referred to as HFS) is a small/medium enterprise, registered as a closed corporation, providing superior courier logistics through a network of standardized service points. Their head office is situated in Windhoek, but they have regional offices in Karibib, Swakopmund, Walvisbay, Ondangwa, Rundu, Tsumeb, Grootfontein, Mariental and Keetmanshoop. HFS is currently one of many courier companies offering overnight logistical services throughout the country, additional to a high quality service, they pride themselves in delivering that service on a daily basis and guarantees delivery times to their customers. HFS has been in operation since 2006, but was bought by Mr. Gert Liebenberg in 2009 and has been operated under new management since then. A second member recently bought into HFS, specifically focusing on and developing the administration side of the business. HFS has a staff complement of 30 employees. The company currently has two departments only, namely Operations and Administration. Under the Administration department the financial, administration and human resources functions are managed and the Operational department is responsible for the entire logistical function, including warehouse management. Map, indicating main daily routes and the location of the HFS branches

MAIN DAILY ROUTES LOCATION OF BRANCHES

SWOT
 Analysis
 –
 Hardap
 Freight
 Services
 
 

Page
 3
 

2. SWOT Analysis 2.1 Strengths
HFS is registered as a closed corporation, which means the company has a legal personality of its own. This allows the company to obtain finances for potential future growth and development of the business. HFS is currently the only courier service delivering the main daily newspapers, namely The Namibian, The Republikein, the Namibian Sun and the Algemeine Zeitung by a specified delivery time throughout the country on a daily basis. In addition to this, they offer door-to-door parcel deliveries countrywide. As stated by Mr. Liebenberg, HFS has a few exclusive contracts signed with big companies, such as The Namibian, House of Wines and Justine Beauty Products. This allows them to offer more competitive pricing, as the day-to-day operational expenses are carried by the fixed term contracts. HFS has been in existence for 6 years already and is a well-established company with experience in the field of small/medium parcel logistics. The fact that they have established branches throughout the country in all major towns and serving all major routes throughout the country, allows them to build a vastly spread customer base and commitment from communities throughout the country. Confirmed by Mr. Liebenberg, the growth that the company has shown over the past year is a clear indication that the services HFS offer, are well in demand. The industry norm for freight management growth, according to Third Party Logistics (3PLs), is 15% and can be considered to be between 15% and 20% in countries like Asia and the United States of America. (Third Party Logistics,...
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