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Abstact: College students nowadays become a special group which is affected by the environment. Studying their consumption psychology is conducive to study consumer trends in the future. In order to have better understanding of consumer psychology and problems of students at Beijing University of Technology, the study collected the data of students and consumer psychology consumption through questionnaires. We analyze the data by gender, family income and so on. Data show that consumer psychology is influenced by gender,household income,major and grade.Most students at Beijing University of Technology have reasonable consumer psychology and consumer behavior.
Key words:college student,consumer psychology
Introduction With the development of the market economy, people 's consumption psychology is changing all the time. College students serve as an important social group. Their consumer psychology will have more and more important influence on the social consumption psychology. So, the study need to study college students ' consumption psychology. Consumer psychology points to a series of psychological activity of consumers in the whole process of purchasing behavior. It is the Comprehensive reflection of consumers to objective consumption object and own subjective demand. There have been many surveys about college students ' consumption psychology. Some think the college students ' consumption psychology is reasonable, and the other part of people think that college students ' consumption psychology is unhealthy. Hanqin Fang(2006) showed college students kept a traditional concept of saving, while the consumption idea often reveal its avant-grade. He thought College students ' consumption idea and consumption patterns were more representative, he represented a trend.Ji Gao(2008)considered“College students ' consumption have a strong practical color.On the premise of reasonable consumption, they will choose
Key words:college student,consumer psychology
Introduction With the development of the market economy, people 's consumption psychology is changing all the time. College students serve as an important social group. Their consumer psychology will have more and more important influence on the social consumption psychology. So, the study need to study college students ' consumption psychology. Consumer psychology points to a series of psychological activity of consumers in the whole process of purchasing behavior. It is the Comprehensive reflection of consumers to objective consumption object and own subjective demand. There have been many surveys about college students ' consumption psychology. Some think the college students ' consumption psychology is reasonable, and the other part of people think that college students ' consumption psychology is unhealthy. Hanqin Fang(2006) showed college students kept a traditional concept of saving, while the consumption idea often reveal its avant-grade. He thought College students ' consumption idea and consumption patterns were more representative, he represented a trend.Ji Gao(2008)considered“College students ' consumption have a strong practical color.On the premise of reasonable consumption, they will choose
References: Fang,Hanqin.(2006).The investigation of the college students ' consumption psychology and behavior.JOURNAL OF XINYU COLLEGE.11 (5),(pp.87-91). Gao,Ji .(2008).Comparative study of the consumption concept and consumer behavior between urban and rural students[D]. Hunan Agricultural University. Hu,Juan.(2003).College students ' consumption psychology and consumer behavior research.Psychological science. 26(2).(pp.297-300). Zhang,Weiwen.(2013).Research on consumption Status of Beijing college student.Joural of Capital Normal University(Natural Science Edition).(pp.84-88).