Tesco is one of the three major international retail chains in the market. More than 3260 stores in 13 countries ( Great Brittan, Ireland, Poland, Hungary, Czech Republic, Slovakia, Malaysia, Thailand, South Korea, Japan, Turkey, China and the U.S. (http://www.tesco.pl/o-nas/tesco-na-swiecie.php ) and therefore to remain on top position there is many aspects which Tesco has to face in its daily life. To observe strength, weakness, opportunities and threats, it is important to carry out SWOT analysis which will give a brief idea on how Tesco is performing in the market. Strengths
Tesco is a powerful retail brand. It is known as a company that is value for money, very convenient with the wide range of products, all products in one place. TESCO have very secured market position in the global market. It is the winner of the Retailer of the Year 2008 "World Retail Awards. Most of the businesses faced in 2009 effects of credit crunch however we could hear in news that Tesco is taking people on and that was because of the major increase of Tesco retail stores within UK. From about 700 in year 2001 to over 1900 stores in year 2009. Tesco also expanded to different stores like Tesco Metro, Tesco Express which made it more convenient for the customers. Because of the size and facilities, Tesco buy in bulk which means they take benefit of economies of scale. That means they can lower prices when they want in order to keep the prices attractive and be competitive with stores such as Asda or Sainsbury. By creating loyalty packages such as club card they achieving loyal customers what is important and is as a consequence they are successful company. Weaknesses
Tesco is very big company with very wide range of products. They are selling products from food, books, clothing, and furniture to insurance or petrol. But is has its weaknesses. Tesco’s finance profit was impacted by bad debt form credit cards and too many household insurance climes. Also by trying to gain new...
Please join StudyMode to read the full document