Swot Analysis for Sheraton Hotel

Topics: Tsim Sha Tsui, Hotel, History of Hong Kong Pages: 3 (607 words) Published: February 7, 2011
SWOT analysis of Sheraton Hong Kong Hotel.

Strengths of Sheraton Hong Kong Hotel
1. Best Location and Seaview
Hotel located at Tsim Sha Tsui, it is center of Hong Kong, many shopping complexes and near Hong Kong Space Museum, Cultural Center, and major corporate offices. MTR, Star Ferry and Bus Terminus are nearby. 2. Famous Brand

3. It also has a Grand Ballroom and 14 function rooms to host business meetings, large conference or celebration. Hotel offers meeting and business services including internet access, presentation facilities and technical crew. Hotel located at Tsim Sha Tsui, it is center of Hong Kong, many shopping complexes and near Hong Kong Space Museum, Cultural Center, and major corporate offices.

Weaknesses of Sheraton Hong Kong Hotel
Lack of choices for limo services, for example lack of luxury car for choices. No 24-hours services e.g. transportation services. It is relatively old hotel in Hong Kong.

Opportunities of Sheraton Hong Kong Hotel
The tourist market from China is growing, according to HONG KONG TOURISM BOARD, in 2009 about 60% Hong Kong tourists come from China, and have over 5% increasing in every year.

Threats of Sheraton Hong Kong Hotel
The "free-walker" from China mostly, they like 3-star or 4-star hotels because they are cheaper.

Strengths of Peninsula Hotel
 Peninsula Hotel is the world's most luxurious and most famous hotels in Hong Kong. Underground shopping malls are mostly brand-name stores. The Peninsula was selected as the world's top ten well-known hotel, was admitted to the celebrities, including former U.S. President Richard Nixon, star Qile Ji Bao, NBA star Michael Jordan and so on, the Queen Elizabeth II has appointed stay. Peninsula Hotel Rolls-Royce is the world's largest fleet of Rolls-Royce fleet. The top floor of hotel with a heliport, these facilitate the direct use of helicopters important guests from Hong Kong International Airport, or swim over Hong Kong. 

Weaknesses of...
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