microsoft SWOT Analysis:
Strengths
Loyal, hardworking, and diverse workforce (20% minority, 26% women) who, in addition to good compensation, have an opportunity to do well financially through stock purchases
 
 Multinational corporation operating through regional subsidiaries to minimize cultural differences in more than 60 countries
 
 Relatively rapid product development processes that allow for timely updating and release of new products
 
 Revenues and profits rising at 30% a year with merger/acquisition or investment in 92 companies in a span of five years.
 
 Software products have high name recognition, broad-based corporate and consumer acceptance (Word, Excel, PowerPoint, Access), and numerous powerful features that are in use worldwide, thereby promoting standardization and competitive advantage through their ease of integration and cost-effectiveness
 
 
 Windows 95, 98, 2000 series, and Windows NT are globally known as the PC desktop operating system with a market share of about 88% ... making upgrade to windows 7 a good recommendation.
 
 World's largest software company with global name recognition and strong reputation for innovative products
Weaknesses
Dependency on hardware manufacturers to pre-install Microsoft's PC operating system
 
 Downside of product launches and deadlines contributes substantially to employee burnout
 
 Falling sales in the operating systems and server software sectors
 
 Frequent reorganization, red tape, and autocratic atmosphere dampen employee creativity leading to a loss of key personnel and chilling of communication and innovation; 5-layers of management
 
 Little or no significant presence in the wireless market.
 
 Not a key player in the Internet space and few products for Internet applications.
 
 Perceived by many as a cut-throat competitor that uses its dominant market position to marginalize competition by stealing/destroying the competition's products, stifling product innovation,... [continues]

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