Swot Analysis for Management

Topics: Marketing, Mobile phone, SWOT analysis Pages: 5 (1797 words) Published: March 16, 2008
Throughout my college career, I have been involved in a wide variety of organizations and internships that not only refined my business skills, but also provided me the realistic experience in the business realm. I have experienced a wide-range of activities and work that span from selling automobile parts to providing services to patients recovering from substance abuse and mental illness. Throughout this journey, I was given an opportunity to not only develop my business marketing skills, but allowed a glimpse of the industry (and the systematic process of that particular field) as well. One particular occupation that sticks out is the sales position at RadioShack. During my freshman year in college, I began working at RadioShack to obtain a relatively stable cash-flow (enough to keep me going for a whole year). During my stay at RadioShack, I quickly learned the proper methods of interacting with customers, selling products and keeping updated on new electronic technologies. Futhermore- working at RadioShack allowed me to gain a deeper insight in the electronic retail industry and the business process in which RadioShack conducts. By applying the SWOT Analysis, I can gain an overall view of different attributes that RadioShack excels in as well as the attributes that delay the company in achieving their objectives. The SWOT analysis will also display Radioshack's ability to compete with competitors as well as the ability to survive in the electronic retail industry.

The SWOT analysis is a method used to evaluate the attributes (of a particular company) that will support the firm's effort in achieving their goals as well as the attributes that will weaken the company. Wikipedia.com (change to different source) further explains the idea of the SWOT Analysis and its application in the planning process: It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Strengths: attributes of the organization that are helpful to achieving the objective. Weaknesses: attributes of the organization that are harmful to achieving the objective. Opportunities: external conditions that are helpful to achieving the objective. Threats: external conditions that are harmful to achieving the objective. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs…Internal factors – The strengths and weaknesses internal to the organization…External factors – The opportunities and threats presented by the external environment. The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position (1) The SWOT analysis provides a deeper insight to the strengths and weaknesses (internal and external factors) of a particular company. The SWOT analysis is ,… talk more about it.

Radioshack was started in 1921 in Boston, Massachusetts by Theodore and Milton Deutschmann. The company was originally established to provide amateur radio, but it later expanded into the high-fidelity music market and began selling its own private-label products before going bankrupt in the 1960s (Wikipedia.com, 1). Charles Tandy bought the company and transformed it into a leather goods corporation before experimenting in selling personal computers. A few years after, RadioShack began heavily marketing (and selling) their star product- the short-range walkie-talkie system. Wikipedia.com further explains RadioShack's transformation: Since the mid-1990s, the company has attempted to move into the consumer small components markets, focusing on marketing wireless phones. In 1993, Len Roberts became...
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