SWOT Analysis for Ford
Strengths
Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees
The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses.
Ford Motor merges with Hertz Rent-A-Car, the world's leading vehicle renting organization, operates from approximately 8,100 locations in 143 countries worldwide.
Ford Motor Company is in ten place in 2011 Fortune 500 list (Us), with Revenues of (Millions) 128,954.0 and Profits of (Millions) 6,561.0 and in the 2011 Global 500 list, Ford Motors in twenty fifth place.
• Ford is a Household name brand
• Has physical presence in all major continents
• Ford motor credit company helps finance, lease and sell insurance customers
• 14,400 international patents, copyrights and trademarks
• 2nd highest market share in truck sales
• Sponsor special-rate financing programs available only through Ford Credit
Programs increase Ford Credit's financing volume and share of financing sales of their vehicles
Weaknesses
Ford Motors doesn’t have a fuel efficient stander pickup or cargo van, compared to Chevrolet Silverado (Pickup) that gives 20mpg in city and 23mpg in highway and the Chevrolet Express (Van) that gives a 15mpg in city and 20mpg in highway.
• Durable good- in rough economical times it is not necessary to replace
• If consumers continue to demand vehicles that are relatively large, have high performance, and/or are feature-laden, while regulatory standards require the production of vehicles that are smaller and more economical, the mismatch of supply and demand would have a negative effect on profitability
• Market share has declined in many regions of the world over the last
Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees
The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses.
Ford Motor merges with Hertz Rent-A-Car, the world's leading vehicle renting organization, operates from approximately 8,100 locations in 143 countries worldwide.
Ford Motor Company is in ten place in 2011 Fortune 500 list (Us), with Revenues of (Millions) 128,954.0 and Profits of (Millions) 6,561.0 and in the 2011 Global 500 list, Ford Motors in twenty fifth place.
• Ford is a Household name brand
• Has physical presence in all major continents
• Ford motor credit company helps finance, lease and sell insurance customers
• 14,400 international patents, copyrights and trademarks
• 2nd highest market share in truck sales
• Sponsor special-rate financing programs available only through Ford Credit
Programs increase Ford Credit's financing volume and share of financing sales of their vehicles
Weaknesses
Ford Motors doesn’t have a fuel efficient stander pickup or cargo van, compared to Chevrolet Silverado (Pickup) that gives 20mpg in city and 23mpg in highway and the Chevrolet Express (Van) that gives a 15mpg in city and 20mpg in highway.
• Durable good- in rough economical times it is not necessary to replace
• If consumers continue to demand vehicles that are relatively large, have high performance, and/or are feature-laden, while regulatory standards require the production of vehicles that are smaller and more economical, the mismatch of supply and demand would have a negative effect on profitability
• Market share has declined in many regions of the world over the last