Swot Analysis for Chinese Company

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HND Business Management Graded Unit 2: Investigation
Candidate name: Xiaolong Jing

Student ID: 095157513

Tutor: Mr. Minggui Qu

Title of the project: Investigation of Bai Xing Group and analyze: why would Bai Xing Group intending to move into domestic markets be advised to have a well-constructed business plan?

Contents

1. Introduction………………………………………………………………………..2

2. Analysis of Bai xing Group
2.1 A detailed explanation of how the issue affects Bai Xing Group.…………………..3 2.2 An evaluation of the implications of these affects for the Bai Xing group………….6 2.3 A conclusion which from the evaluation of Bai Xing Group………………………..10

3. Summary………………………………………………………………………………11

4. References……………………………………………………………………………..12

Introduction

During the planning process, I have investigated the Bai Xing Group. Firstly, in this report is going to base on the question why would Bai Xing Group intending to move into domestic markets be advised to have a well-constructed business plan to explain how the issue affects the business of Bai Xing Group. Secondly, there is an evaluation of the implications of these affects for the Bai Xing group in terms of the criteria of SPELT analysis and SWOT analysis that I selected during the planning process. Otherwise, the report will make concrete conclusion from the evaluation of these effects. Finally, a summary about the impact of this question for Bai Xing Group will be given. Bai Xing Group is an integrated business group in city of Puyang, He Nan province. It was founded in 2000 and today it is the biggest shopping mall in my hometown. It has six emporiums in He Nan Province and about seventy supermarkets. It mainly based supermarket operators and has more than 70 stores. There is a fixed consumer groups nearly 40 million people (card members) of Bai Xing members. Through the valid data survey, 83.9% of the contract to identify the Bai Xing Group, 73.4% of the public to discount the Bai Xing as a first choice for everyday shopping.[1] In recent years,Bai Xing Group has been open up other markets and made some remarkable achievements, but because of the company without a complete plan for the rapid development, it is resulting in a number of difficult issues. For example, in Luoyang company, the management's problem made the company that exist low efficiency and profitability. In Hebi company, the development situation is not optimism because of lack abundance cognition for market demand and market trend. And in Anyang, the company had not researched the local costumer's consume consumption habit that caused the new market in poor operational situation.[2]

Section1. A detailed explanation of how the issue affects Bai Xing Group.

A well-constructed business plan covers the concrete situation of the project for potential investors who need to know about the vast information, and it focus on the key elements for a analysis. The business plan can greatly reduce the risk for investor. A well-contracted business plan is not only a successful financing document of a company but also guiding the development of strategic. Its main intention is delivered to the investor that can make investment decisions for company or new item. A business Plan must write the interested contents for investors that including company growth, management team, ownership structure, organization and personnel, products and services, related industries and markets, marketing programs, project financial analysis, project operations and so on. [3] Therefore, a well-constructed business plan should be made by the Bai Xing Group when intending to move into domestic markets. The following contents are main factors that impact the Bai Xing Group in a business plan.

1. A business plan is essential condition and important factor for Bai Xing Group intending to move into domestic markets.

Business plan is a comprehensive project plan which from the company's internal personnel, systems,...
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