SWOT Analysis: BMW Motors

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BMW is a well-known company with a high status branding that has a very high recognition factor. BMW has advertised their cars to consumers through media and film industry greatly over the years showing that their cars are built for all classes. Another Strength is that they have high budget to invest which can pay for labour, services, or product research. This means that BMW is a profitable company who has enough money to invest. they also have highly skilled labour, as BMW is a big company they need skilled labour to make their products because BMW is a branded company, if the labour is poor the products will be cheap and they can loose customers. To make customers they have to invest more. The more they invest, more they make profit.

Developing new models, is it really worth it.Each day BMW is striving to produce and develop new cars to satisfy the customers.In the long run, who actually knows if these cars are going to be a big hit.The company might actually be wasting their time and money in producing a model that will not be worthwhile.When developing and producing cars it is important to work out whether or not the car will become one that is popular on the market. Another weakness of the BMW industry is getting the customers to buy these cars.Hybrid vehicles will save you fuel, but it will be so expensive that it might be hard trying to find customers to buy them at such a high price.Another reason the price of the vehicle is so high is because they are shipped across the United States and also come from a factory in Germany.The expenses of the vehicles and the shipping rate are what make BMW's cars so expensive. BMW having created such a high status of their brand they cannot afford to have any downfalls this will destroy the brand which has developed over the years to be a brand that ensures customers their receiving quality and perfection for their money. BMW has had a tansy to produce cars with complicated and rather...
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