SWOT Analysis Airbnb
SWOT Analysis
A Study on Air B&B
Group 28
PAN Yi Chen 3035029196
Siyath Wasala 2012565662
Andy Pound 3035133911
CHEN Chong Chong
CHEN Wenqing
2013520786
2012532160
What is SWOT
Analysis?
A structured planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
What Is Air
B&B
AirB&B, a company serving people for convenient accommodation around the world, was founded in August 2008 in San
Francisco.
Services provided to visitors include rating, review of previous guests and other users’ recommendation and so on.
So far, Air B&B has experienced enormous success with over 1 million hosts and travelers, over 10 million nights booked.
Strengths o Technology Skills:
Airbnb has at its disposal some of the world’s best software engineers.
The company is headquartered in San
Francisco, California, near the so-called
Silicon Valley. o Leading Brand:
Airbnb is the company’s only brand image, which works in the company’s favour.
Airbnb operates in a niche between conventional accommodation and more lowbudget options like CouchSurfing.
Strengths o Distribution channels:
Airbnb utilizes both HTML websites and mobile apps.
The company has acquired smaller travel companies and entered partnerships with cleaning companies. o Customer loyalty/relationship:
Airbnb is partnered with Concur, who are an expense reporting service for businesses. The Airbnb website includes many
‘blogs’ aimed at both lodgers and property owners
Strengths o Production quality:
The mobile apps have high ratings on their respective app stores.
Customers generally enjoy the way of travelling encouraged by the service o Scale:
Airbnb used venture capital to purchase Acceoleo, a
German clone of their website, officially marking their international expansion. o Management:
Co-founders Brian Chesky and Joe Gebbia both graduated Rhode Island School of Design and their efforts drive both website and product design, but also the
A Study on Air B&B
Group 28
PAN Yi Chen 3035029196
Siyath Wasala 2012565662
Andy Pound 3035133911
CHEN Chong Chong
CHEN Wenqing
2013520786
2012532160
What is SWOT
Analysis?
A structured planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
What Is Air
B&B
AirB&B, a company serving people for convenient accommodation around the world, was founded in August 2008 in San
Francisco.
Services provided to visitors include rating, review of previous guests and other users’ recommendation and so on.
So far, Air B&B has experienced enormous success with over 1 million hosts and travelers, over 10 million nights booked.
Strengths o Technology Skills:
Airbnb has at its disposal some of the world’s best software engineers.
The company is headquartered in San
Francisco, California, near the so-called
Silicon Valley. o Leading Brand:
Airbnb is the company’s only brand image, which works in the company’s favour.
Airbnb operates in a niche between conventional accommodation and more lowbudget options like CouchSurfing.
Strengths o Distribution channels:
Airbnb utilizes both HTML websites and mobile apps.
The company has acquired smaller travel companies and entered partnerships with cleaning companies. o Customer loyalty/relationship:
Airbnb is partnered with Concur, who are an expense reporting service for businesses. The Airbnb website includes many
‘blogs’ aimed at both lodgers and property owners
Strengths o Production quality:
The mobile apps have high ratings on their respective app stores.
Customers generally enjoy the way of travelling encouraged by the service o Scale:
Airbnb used venture capital to purchase Acceoleo, a
German clone of their website, officially marking their international expansion. o Management:
Co-founders Brian Chesky and Joe Gebbia both graduated Rhode Island School of Design and their efforts drive both website and product design, but also the