Swot Analysis Airasia
SWOT Analysis
Strengths
The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad, 2013). The strength of AirAsia is that, they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this, AirAsia able to create strong brand equity and generate more loyal customers because AirAsia fulfilled their customers by providing airline tickets at lower prices. AirAsia is no-frills airline that offers low ticket prices by cutting all the traditional services, providing streamline operations, landing in secondary airport and linking with other service providers like hotels, car rental and etc (AirAsia Berhad, 2013).
AirAsia have fewer management level, focused and aggressive management, this also one of the strengths of AirAsia. With this, AirAsia allows their employees to work in a more simple, effective and efficient manners. Due to this management system, AirAsia are able lower their operation cost by having a single aircraft fleet like Boeing 737 also is one of the strengths of the AirAsia. Low cost operations allowed AirAsia to offer cheaper flight tickets to the customer compare with those with higher cost operations Airlines companies.
Moreover, AirAsia has been very good in information technology aspects where most of its transaction and services can be done online. With strong information technology, AirAsia also provided web and mobile check-in services, self-manage booking services, check flight status and etc which will make things convenient for the customers and the employees as well (AirAsia Berhad, 2013).
Weaknesses
Since AirAsia is no-frills airline so they will cut down unnecessary services and lead to a lot of customer complaint about their services. So that AirAsia weakness is that
Strengths
The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad, 2013). The strength of AirAsia is that, they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this, AirAsia able to create strong brand equity and generate more loyal customers because AirAsia fulfilled their customers by providing airline tickets at lower prices. AirAsia is no-frills airline that offers low ticket prices by cutting all the traditional services, providing streamline operations, landing in secondary airport and linking with other service providers like hotels, car rental and etc (AirAsia Berhad, 2013).
AirAsia have fewer management level, focused and aggressive management, this also one of the strengths of AirAsia. With this, AirAsia allows their employees to work in a more simple, effective and efficient manners. Due to this management system, AirAsia are able lower their operation cost by having a single aircraft fleet like Boeing 737 also is one of the strengths of the AirAsia. Low cost operations allowed AirAsia to offer cheaper flight tickets to the customer compare with those with higher cost operations Airlines companies.
Moreover, AirAsia has been very good in information technology aspects where most of its transaction and services can be done online. With strong information technology, AirAsia also provided web and mobile check-in services, self-manage booking services, check flight status and etc which will make things convenient for the customers and the employees as well (AirAsia Berhad, 2013).
Weaknesses
Since AirAsia is no-frills airline so they will cut down unnecessary services and lead to a lot of customer complaint about their services. So that AirAsia weakness is that