The strengths area of a SWOT analysis should focus on the internal elements of an organization. This section is where a spa would identify the strengths it currently possesses. For example, some spas may cite in this section quality customer service, low staff turnover, high customer referral rates, large product breadth, a unique spa experience, experienced staff members and a large client base.
The weaknesses area of a SWOT analysis examines the internal elements of an organization. This section is where a spa would identify the areas where it is deficient. For example, some spas may cite in this section an inconvenient business location, dated or worn equipment, high overhead costs, a small client base or poor organizational leadership.
The opportunities area of a SWOT analysis should focus on the external circumstances an organization faces. The opportunities should range from local to distant factors that could potentially lead to growth or improvement. In this section, a spa would identify opportunities for growth or improvement it currently possesses. For example, some spas may cite in this section local population growth, business tax incentives, equipment price decreases or competitor spas closing or relocating.
The threats area of a SWOT analysis analyzes the external circumstances an organization faces. The threats should range from local to distant factors that could potentially harm or atrophy an organization. In this section, a spa would identify the threats that could harm the spa's current growth or status quo. For example, some spas may cite in this section luxury good tax increases, a poor economy, new competitors or do-it-yourself home spa products.
Building a SWOT Analysis
After writing out the strengths, weaknesses, opportunities, and threats sections, the next step is placing the information in a chart. To display a SWOT analysis, construct a two-by-two chart with the strengths listed in the top left square, weaknesses listed in the top right square, opportunities listed in the bottom left square and threats listed in the bottom right square (see References for examples).
Free Online Advertisingwww.Google.com/AdWords
See What $75 of Free Google Ads Can Do For Your Business. Try It Now!
Chicago Luxury Spa Offerswww.GiltCity.com/Chicago
Divine Spa Treatments at Chicago's Most Luxurious Spas- Up to 75% Off!
Chicago Luxury Spawww.ditadayspa.com
Melt your stress away at Dita Day Spa. Enjoy fully organic products
Spa & Swim Spa Cover Salewww.RollitSpaCovers.com
Roll-it Spa & Swim Spa Covers Don't Lift it... Roll-it!
Ads by Google
CPS: Sample SWOT Analysis (PDF)
University of St. Francis: Marketing SWOT Analysis
Photo Credit jacuzzi al polo image by paologo from Fotolia.com
Read Next: Day Spa SWOT Analysis
Print this article
You May Also Like
Day Spa SWOT Analysis
According to the International Spa Association, there were more than 18,000 spas operating in the United States in 2008. Standing out from the competition and ...
NCAA SWOT Analysis
The National Collegiate Athletic Association is an organization that colleges and universities voluntarily join to enable the association to govern, regulate and ...
Understanding SWOT Analysis
The key to understanding SWOT analysis is breaking it down to each individual element. Every one of the four SWOT components provides insight on the marketing ...
Explanation of a SWOT Analysis
The acronym SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is an important tool for identifying the factors that help or hinder the ...
Participating Characteristics From a SWOT Analysis
A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is one of the most important activities in business development today. If developed and executed ......