Swot Analysis

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I chose the business plan of Rutabaga Sweets ironically because I live in the area in which the establishment was to be developed. In my SWOT analysis I will point out what I believe to be the strengths, weaknesses, opportunities and threats of this well written business plan. All Eyes On Me

The concept of Rutabaga Sweets is one the entire family can look forward to experiencing. It offers something for everyone! With it being a sole propriety, there’s one and only one that anyone can congratulate or condemn for its turnout. This is a major plus, as it also eliminates the old cliché “too many Indians, not enough chiefs”.

Location Is Everything
The location of the dessert bar is a prime one! With everything from a sports arena to sports bars, carry outs to fine dining, bowling alleys to game rooms, a dessert bar would certainly add a sense of being complete to this area. The downtown district in Washington DC is one that is flourishing and I can’t think of anything that is missing amongst all the great restaurants, other than someplace such as Rutabaga Sweets to put a close to a perfect meal.

Employee Retention
Nothing is better than being employed with a company that cares and this is exactly the impression that Rutabaga Sweets want to convey to its employees. With plans to continue to educate and train employees you can’t help but know that management has your best interest at heart. This along with the employee recognition program should keep employees around for years to come.

This was a very well thought out plan. One of which I found many strengths, the first one being originality. The idea of having a “dessert bar” that’s family friendly in one of the busiest areas of Washington DC is just something I would have never thought or dreamed of. The fact that it affords the children the opportunity to assist in making their own cookies will be a big hit. This will not be just another store front bakery where you...
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